English Language - Visual Text

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How do you answer questions related to visual text comprehension in the new O level English Language syllabus? These are a few questions you can ask yourself when answering these questions. Use these slides to start questioning the visual text and from there, answer the questions regarding the information and images given.

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Visual TextsCommon Questions

Purposefrom advertiser’s point of view

1. Attract

2. Promote

3. Convince

4. Persuade

5. Educate

Messagefrom reader’s point of view

1.Buy

2.Participate

3.Register

4.Be aware

AudienceBe specific with target group

WordsChoice of words and their effecton readers1

WordsChoice of words and their effecton readers

Why these words were used?

12

WordsChoice of words and their effecton readers

Why these words were used?

How effectiveare they on readers?

123

AT HOME, CHILD ACCIDENTS DON’T JUST HAPPEN TO A CHILD.

AT HOME, CHILD ACCIDENTS DON’T JUST HAPPEN TO A CHILD.

A MISTAKE MAY LEAD TO IRREVERSIBLE DAMAGE.SAFETY FIRST.

PresentationChoice of word presentation

Size Font Italics Capital Letters

Use of exclamation

marks (!), quotation

signs(‘_____’)

Die

SIZE

Die

SIZE

Die

FONT

Die

FONT

Die

ITALICS

Die

ITALICS

Die

CAPITAL LETTERS

DIE

CAPITAL LETTERS

Die

! & ‘___’

Die!

! & ‘___’

‘Die’

! & ‘___’

What are their impact and

effectiveness on readers?

Image

Why the image(s) were

used?

How relevantare the image(s) to the message?

How effectiveare they on readers?

What and howdoes the images make you feel?

OverallEffectiveness of whole visual

Will the information and/or imageattract readers?

Why?