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Andersson Edward, Expert on methods of participatory decision making,Deputy Director of Involve, UK, “Engaging for the long term -Successful strategies and examples” This workshop will look at the practice of e-participation with a particular focus on achieving long term engagement. It will draw on practical examples from numerous countries as well as a two and a half year research project exploring the individual motivations for participation in three sites in England.Different approaches and rationales for participation will be explored, as well as differences between online engagement and face to face engagement. Some engaging approaches (both online and face to face) will be demonstrated; allowing participant interaction.
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Engaging for the Long Term:
–Successful Strategies and Examples
Edward Andersson
Deputy Director Involve
IIEP International Joint Workshop, Helsinki Nov 2011
• Find a card that represents an insight or a learning you’ve had so far.
• Share it with someone you don’t know
• Discuss for 2 minutes each
Involve • London based NGO
• Specialises in Public Engagement
• Three programmes:
– Research,
– Practice,
– International
“In theory there is no difference between theory and practice.
In practice there is.”
Yogi Berra
What we’re doing
• Reflections on impacts of:
– Migration
– Democracy
– Technology
• Practical examples of good participation
• Encouraging long term participation
• And lots of participation...
Migration
“We asked for workers. We got people instead.”
Max Frisch
UK population 2002
‘White’ 92.1%
7.9%
‘Black & Minority Ethnic’
‘Foreign Born population’
8.3%
130
Languages spoken in London Borough of Lambeth
English as 1st language in school
Tower Hamlets 24.1%
93.0%
Havering
Annual population turnover in 9 London Boroughs
10%
This means that the equivalent of half the current population has moved in and out in the last five years
Income Poverty Rates 2007
Bangladeshis
65%
Indians
White British
25%
20%
British Chinese are...
More likely than ‘average Britons’ to:
• gain five or more A*-C GCSE grades
• complete school
• possess a university degree
• have a job in the ‘professions’
British Chinese are also...
• Group with highest proportion with no qualifications (20%)
• Twice as likely to be unemployed (10%) compared to white Britons (5%).
• Highest rate of working-age economic inactivity of all males at 37%, twice the rate for white British men.
• Around 30 percent of British Chinese are not on the electoral register, compared to 6% of whites and 17% for all ethnic minorities.
Impacts of Migration
• Constantly moving target
• Death of one size fits all
• Enhanced need for segmentation
"Few of their Children in the Country learn English (…) The Signs in our Streets have Inscriptions in both Languages (…) I suppose in a few Years (Interpreters) will also be necessary in the Assembly (…) they will soon so outnumber us, that all the advantages we have, will not in my Opinion be able to preserve our Language, and even our Government will become precarious."
Benjamin Franklin,
1753
Democracy
Number of democracies
0
5
10
15
20
25
30
35
40
45
50
1975 1980 1985 1990 1995 2000 2005 2010
Free
Free
Enthusiasm
0
10
20
30
40
50
60
70
1979 1984 1989 1994 1999 2004 2009
Turnout in European Parliament Elections
Trust
0
2
4
6
8
10
12
14
16
18
20
1983 1993 1997 2003 2007 2011
Politicans
UK political parties
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
1951 1965 1975 1984 1993 2000 2008
Conservative Labour
Impacts on democracy
• Structures out of date
• Mismatch demand/supply
• Public expectations different
• Legitimacy harder to acquire
“The death of democracy is not likely to be an assassination from ambush. It will be a slow extinction from apathy, indifference, and undernourishment.”
Robert M. Hutchins
Technology
“Every two days now we create as much information as we did from the dawn of civilization up until 2003”
Google CEO Eric Schmidt
Sending message across Atlantic
Year Time taken
1812 3 weeks
1865 11 days
1866 1 minute
Today 0.1 second
Cost to reproduce a book
Year Means Cost
1011 Scribe
~ $17,000
1511 Printing press
~$57
2011 Electronic copy
~$0.01
“The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.”
Steven Levy
“The Internet is a telephone system that's gotten uppity.”
Clifford Stoll
Impacts of technology
• Loss of control
• Risk of being swamped
• Business models challenged
Your turn!
What will we need to do differently?
Due to:
1. Migration
2. Democracy
3. Technology
Work at flipcharts
Twitter Questions
• Use the twitter hashtag to ask questions
• If you’re not on twitter you can still take part!
What works?
Principles for online engagement http://www.institute.nhs.uk/building_capability/armchair_no_comment/principles.html
1. Technology alone is not the answer
2. Understand your participants first
3. If you build it, they might not come!
4. Look beyond your sector for inspiration
5. Evaluate and share your learning
Understanding Engagement: Making it all add up
Outcome
What
Process /
Structure
How
People
Who
Context
Where Purpose
Why
Process/
Structure
How
Three basic recruitment choices:
• Open access process
• Selective process -Interest based
• Selective process –Demographically based
Whom to involve
Spectrum of engagement
Collaborate
Co-Producing
Consulting
Informing Pow
er/I
nfl
uen
ce
of
par
tici
pan
ts
Informing
Tool Web link
Blog http://wordpress.org/
Micro blogging (twitter)
http://twitter.com/
RSS http://www.whatisrss.com/
Podcasts http://gpodder.org/
Phone app http://www.institute.nhs.uk/building_capability/technology_and_product_innovation/phone_applications.html
AlphaGov
Looking Local
Consulting Tool Web link
Text messaging
http://www.institute.nhs.uk/building_capability/technology_and_product_innovation/text_messaging.html
Social Networking
www.institute.nhs.uk/building_capability/armchair_no_comment/social_networking.html www.facebook.com
Surveys and quizzes www.institute.nhs.uk/building_capability/technology_and_product_innovation/online_surveys_and_quizzes.html www.surveymonkey.com
Phone apps www.institute.nhs.uk/building_capability/technology_and_product_innovation/phone_applications.html
Fixmystreet
Collaboration
Armchair Involvement Master Class
Tool Web link
Online collaborative spaces
http://www.huddle.net/
Mash-ups http://www.institute.nhs.uk/building_capability/technology_and_product_innovation/mash-ups.html
User generated online content
http://www.institute.nhs.uk/building_capability/technology_and_product_innovation/user_generated_online_content.html
Wiki http://www.institute.nhs.uk/building_capability/technology_and_product_innovation/mash-ups.html
Long term...
What good is excellent data on your residents if they hate you?
Pic
ture
CC
: xa
nd
ert
Radical engagement:
Structures
->
Relationships
What works? • Map community members and Personalise
invitation
• Allow people to make small commitments to begin with
• Confront stereotypes of civic activism (“NIMBY”, “Usual Suspect”)
• Provide immediate follow up actions for people to take
http://pathwaysthroughparticipation.org.uk/
The factors that shape
participation
Individual motivations
and resources
Relationships and
social networks
Groups and
organisations
Local environment and
place
Wider societal and
global influences
Why participation starts
An emotional reaction
A personal life event
An external influence
Practical resources
Learnt resources
Felt resources
Groups and organisations
Local environment and place
Helping others
Developing relationships
Exercising values & beliefs
Having influence
For personal benefit
Being part of something
Why participation
continues or stops
Friendships
Life event
Relationships
Time Health
Enjoyment
Impact
Energy
Visual
Auditory
Kinaesthetic
Senses
Only ask:
• If you want to know the answer
• About things that people know something about
Imag
e: la
ugh
lin (C
reat
ive
Co
mm
on
s)
Questions & Answers
"The greatest thing about the internet is that you can quote something and just totally make up the source."
Benjamin Franklin
Sticky dot voting
• What is the biggest barrier to successful Immigrant Inclusion through eParticipation?
• One vote per person...
involve Royal London House
22-25 Finsbury Square
London EC2A 1DX
t: +44 (0) 20 7 920 6472
e: edward@involve.org.uk
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