Effective ways to promote projects and services

Effective Ways to Promote Projects and

ServicesDr. Curtis R. Rogers, Communications Director

talking points

● QR Codes Kill Kittens

● Effective Library Signage

● Try to take a decent photo, please, I’m begging you!

● Group discussion

QR Codes Kill Kittens

1. they don’t work2.nobody likes

them3. they are selfish4. they take up

valuable time better spent elsewhere

What are your thoughts on QR codes?

Library Signage

● Have a policy, brand manual, & signage templates

● stay away from passive aggressive language

● keep it simple● do a signage

audit of your library

● Why is good signage important?

● Public vs. Staff area signage.

● Have you ever seen passive - aggressive library signs?

● How can we solve this problem?

The road to better signage

● Visit retail locations● Look and learn

from their signs● Branding?● Negative or

positive?● Handwritten?

Printed? B&W/Color?

Please, take a decent photo...

● EDIT, EDIT, EDIT

● Pixlr.com● instagram it!● search

YouTube for digital photography training sessions

● come to SCSL training events

● use Canva.com

resources

● Flickr● Pinterest● PR Talk Listserv● The Accidental Library

Marketer● The Customer-Focused

Library: Re-Inventing the Public Library From the Outside-In

Open Discussion

Comments?Questions?Thank you!feel free to contact me atcrogers@statelibrary.sc.gov or 803-734-8928