Ebook Marketing: New Skills and Fresh Opportunities

PANELISTS

Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker

Buffy BalesManager, Digital Products, Ingram | @bbbales

David Bernheisel Client Integration Specialist, Ingram | @bernheisel

MODERATOR

Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin

Sponsored by Ingram

Ebook Marketing: New Skills and Fresh Opportunities

DigitalBookWorld.com | @digibookworld | #dbw

E-book Marketing:New Skills and Fresh Opportunities

Author Connection with Readers

Tapping into Nontraditional Book Markets

Authentic Communication between Publishers and Bloggers

More Ways to Engage

• Pre-publication Incentives• Exclusive Content

• Tying in with Live Events• Use your Demographics

Enhancing Your Metadata for Maximum Discoverability

eBooks Want to Be Found!

Here’s Your eBook

• Metadata Best Practices: – What retailers NEED – What retailers WANT

• Pitfalls to Avoid

• Going Global

Today’s Topics:

• Cover Image• ISBN• Title/Subtitle• Publisher• Author/Contributor• Category• Related Product• Language

Basic Metadata: What Retailers Need

BISG’s Product Metadata Best Practices are available athttp://www.bisg.org/what-we-do-cat-21-product-metadata.php

Basic Metadata: What Retailers Need

ISBN

Title

Publis

her

Pub D

ate

Contri

buto

r

Sales

Rights

BISAC/B

IC

Descr

iption

Print I

SBN

Lang

uage

Info

Impr

int

Street

Dat

e

Page

Count

Copyr

ight D

ate

Count

ry o

f pub

licat

ion

File S

ize0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% of Retailers with Required Validation in CoreSource

Desc

riptio

ns Relations

Colla

tera

l

GREATMETADATA• Product Descriptions

• Sample Chapters• Table of Contents• Audiences• Author Biographies• Friend recommendations• Expert reviews• Enhanced ebooks

Enhanced Metadata: What Retailers Want

Reviews

Metadata

Social

Related Products

This page affects

your SEO

Metadata

Related Products

Reviews

Social

This page affects

your SEO

• No process• Not auditing of your titles

– Your own metadata– Retailers

• Not using detailed subject categories• Reusing ISBN’s• Encoding issues

Pitfalls to Avoid:

Going Global: Emerging Markets

• Business Model

• Pricing

• Rights Management

Metadata Considerations:

• Great metadata requires time & energy

• The more the better

• Don’t be afraid to go global

• Ask for help!

Conclusion:

coresourcesupport@ingramcontent.com

PANELISTS

Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker

Buffy BalesManager, Digital Products, Ingram | @bbbales

David Bernheisel Client Integration Specialist, Ingram | @bernheisel

MODERATOR

Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin

Sponsored by Ingram

Ebook Marketing: New Skills and Fresh Opportunities – Q&A

DigitalBookWorld.com | @digibookworld | #dbw

Thank You for Attending.

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DigitalBookWorld.com | @digibookworld | #dbw