E-marketing and Social Media Course - Solvay CEPAC / EMM - March 2011 - Olivier Beaujean

E-Marketing & Social Media

Olivier Beaujean - Cleverwood

Playtime is

OVER

Facebook is the new Google

BELGIAN SOCIAL MEDIA LANDSCAPE

Facebook: 4 million

Netlog: 3 million

Linkedin: over 700.000

Seniorennet: over 200.000

Twitter: at least 71.500

Blogs: 1,5 mio blogs (decending)

Flick’r: 4.000 members

Youtube : over 700 000 videos

Data from the Belgian Social Media Monitor – january and march 2011

Resistance is

futile

The WHOLE company

Corporate communication,

reputation management.

Contact Centre, Consumer

Services

Build loyalty,

inform, engage

3: MARKETING

Collaboration,

employer branding

TEAM & HR

BASICS works

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Start listening

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Set your targets

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Go where your audience is!

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Develop guidelines

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Engage conversation

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Don’t forget : State of mind !

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Measure and follow-up

Listen & Monitor

Define & Launch

Develop & Communicate

Measure & Follow-up

Assess & Adapt

Are you on target?

Start Something

NOW !

Thank You ! Olivier Beaujean

Managing Partner

Direct: +32 2 888 79 34

Mobile: +32 475 75 85 90

Twitter : @olbow

Email: olivier.beaujean@cleverwood.be

Cleverwood – Due des Pères Blancs, 4 – 1200 Brussels – Belgium

www.cleverwood.be