Dtc356 01.23

crowdsourcinglimits and possibilities

Thursday, January 23, 14

crowdsourcing the hype

default is democratic> the sum of the individuals

= wisdom

Thursday, January 23, 14

crowdsourcing: #fails

increase existing disparitiescirculate hate

“lick this”

Thursday, January 23, 14

lego crowdsourcing in two acts

Thursday, January 23, 14

corporate crowdsourcing

• The Lego Crowdsourcing Objective

• Lego has become a mammoth of the toy industry, but a nimble mammoth. After prototyping, testing, and refining their concept for three years in Japan, Lego has recently gone global with the beta-version of its Cuusoo crowdsourcing platform.

• Their simple objectives were to increase the number of product ideas while also improving on their customer engagement.

Thursday, January 23, 14

Thursday, January 23, 14

act 2: bionicles

Thursday, January 23, 14

• take Maori words, symbols, mythology and use for toys and made up worlds

• mix with other Pacific Island cultures

• fabricated cultural values, histories and norms

Thursday, January 23, 14

Maori crowdsourcing

• various Maori groups together asked Lego to talk to them

• “hacker” / “cyberterrorist” took down site

• lego negotiates

• conversations / changes happen

Thursday, January 23, 14

information, crowds, technology

Thursday, January 23, 14

what happens next?Thursday, January 23, 14

http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html

Ushahidi

Thursday, January 23, 14