Design One - Assessment II

The impact of technological and social transformations

STUDENT ID:28166515

Enhances the user’s participation and associated with digital economies

Structure• Information age introduction

• Identifies the research topic

• Definition of digital economy

• Case study: WeChat in China• Influence 1 :New forms of users’ participation• Influence 2 :The impact on digital economics

• Conclusion

Information age• The exhibition of technologies development

• The BBC as the initial media company has undertaken the broadcast technologies in 1922

• In 1953, the Queen Elizabeth’s coronation was recorded by the first camera zoom lens

• Social media becomes new emerged communication pathway on the people society practices (Dewan and Ramaprasad, 2014)

(Information Age Exhibition of Science Museum, 7 DEC 2016, Photo made by Zhujun Chen)

The phenomenon of transformation • “85% of consumer” prefer to undertake communication with

companies on social media platform (Nail, 2009, cited in Rydén, Ringberg and Wilke, 2015, P1)

• Dellarocas, and Godes (2013) indicated that the companies mostly have undertaken new media technologies as its business strategies approach on economics area (cited in Rydén, Ringberg and Wilke, 2015)

Definition of digital economy• “benefits 315 million Europeans” (European Commission, 2016)• The users could participate various online activities on different

media platform The different between traditional media & new media (Strategic direction, 2016) • New media : manage personal interests & economical

spending• Traditional media : high spending & various restrictions

However…..• The individuals and organisations not accommodate this

technologies shift (Baker, 2012)

• User participation is one of the significant challenge, which identified by the Engineering and Physical Sciences research council (Research et al., 2016)

Case Study: WeChat in China• WeChat reached over “762 million people” in March 2016• The integration function of WhatsApp and Facebook (Lien and Cao, 2014)• https://www.youtube.com/watch?v=cYDLL0oS2uk

"One day of WeChat" (WeChat, 2016)

New forms of users’ participationIt’s the opportunities to:• the individuals express diverse perspectives in social media• the companies expand consumer scope and facilitate market

share (Deuze, 2007, cited in Van Dijck, 2009, p43)

YouTube platform familiar with WeChat :• it changed its business model to "vertical integration of search

engines focused on content, social networks and advertising" and effectively introduced it into the community(Van Dijck, 2009)

(YouTube, 2017)

However…• The users’ participation is “an ambiguous concept (Van Dijck,

2009)

• With the high participation in social media, the people are reducing the face to face communication pattern

“The WeChat lifestyle for elderly users”https://www.youtube.com/watch?v=2VWqPU2D-Sw

“The WeChat lifestyle for elderly users” (WeChat, 2016)

The WeChat - ”Connecting every group”

• Only 1% users of the age range of 55+ elderly people have active in WeChat platform (WeChat, 2016)

• The digital technology has provided a convenience pathway for the elderly users‘ to enhances their media participation

Restriction ：[…], which relative with the user and non-user’s personal conditions, such education, religion etc.

The impact on digital economics• https://www.youtube.com/watch?v=uiAvMOtHARY

“Transforming Business" (WeChat, 2016)

• […]shifting the business models towards the users’ participation understanding and producing activities

• […]impact on the traditional services, cooperation in economics (European Commission, 2016)

• Attract the non-users’attention, […] potentially become active users

• However…

• Rydén, Ringberg and Wilke (2015) has questioned whether this technological transformation impact could lead to fundamentally changing in digital economies.

Conclusion• As fundamental element of media platform development, which

different with traditional media in economics.

• It is technological approach to enhances the participation of users

• It has generated the new business model in digital economics

• Achieve the non-users to users’ transformation in media platform and the companies could obtain certain benefits

References• A new democracy for new media: challenges to traditional media and adapting to modern consumers. (2016). Strategic Direction, [online] 32(11), pp.7-9. Available at:

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• Research, C., Economy, D., Theme, A. and Areas, D. (2016). Digital Economy Theme Challenge Areas - Research Councils UK. [online] Rcuk.ac.uk. Available at: http://www.rcuk.ac.uk/research/xrcprogrammes/digital/about-the-digital-economy-theme/digital-economy-theme-challenge-areas/ [Accessed 4 Jan. 2017].

• Rydén, P., Ringberg, T. and Wilke, R. (2015). How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media. Journal of Interactive Marketing, [online] 31, pp.1-16. Available at: http://www.sciencedirect.com/science/article/pii/S1094996815000183 [Accessed 4 Jan. 2017].

• van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, [online] 31(1), pp.41-58. Available at: http://s3.amazonaws.com/academia.edu.documents/33073747/Users_like_you.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1483927649&Signature=%2B5tZjwhBrE%2F9wAFGTGfXDeffSmA%3D&response-content-disposition=inline%3B%20filename%3DUsers_like_you_Theorizing_agency_in_user.pdf [Accessed 2 Jan. 2017].

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• European Commission, (2016). Infographic - Online Platforms: at the heart of the Digital Economy. [image] Available at: https://ec.europa.eu/digital-single-market/en/news/infographic-online-platforms-heart-digital-economy [Accessed 3 Jan. 2017].

• Sciencemuseum.org.uk. (2016). Information Age. [online] Available at: http://www.sciencemuseum.org.uk/visitmuseum/Plan_your_visit/exhibitions/information_age [Accessed 7 Jan. 2017].

• WeChat, (2016). One Day of WeChat. [video] Available at: https://www.youtube.com/watch?v=cYDLL0oS2uk [Accessed 3 Jan. 2017].

• WeChat, (2016). The WeChat lifestyle for elderly users. [video] Available at: https://www.youtube.com/watch?v=2VWqPU2D-Sw [Accessed 4 Jan. 2017].

• WeChat, (2016). WeChat: Transforming Business. [video] Available at: https://www.youtube.com/watch?v=uiAvMOtHARY [Accessed 4 Jan. 2017].

• YouTube, (2017). YouTube Logo. [image] Available at: http://only 1% users of the age range of 55+ elderly people have active in WeChat platfor [Accessed 9 Jan. 2017].