DCU Marketing Innovation and Technology Programme

DCU Business School

BSc in Marketing, Innovation, & Technology

Open Day 2014

Presented by Dr. Yuhui Gao, Programme Chair

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The DCUBS Difference

• Be industry ready when you graduate

• Get smaller class sizes & more personal care

• Become a proven high academic achiever

• Be on an innovative tech focused campus

• Lectures from industry leaders

• Work on assignments with big companies

• Be a highly sought after graduate with a degree from Irelands most industry linked University

• Be at the cutting edge of future innovations in the industry

• Build a lifelong proud relationship with the School

• Make lifelong friendships and connections

And

• Realise Your Personal Career Goals!

Our Graduate Employers

Our graduates are found in leading companies both at home and abroad in a wide range of industries including:

• Bachelor of Business Studies (DC111)

• Business Studies International (DC110)

• BA in Global Business (DC112, DC113, DC114, DC116)

• BA in Accounting and Finance (DC115)

• BSc in Marketing Innovation and Technology (DC240)

• BSc in Aviation Management with Pilot Studies (DC117)

• BA in Economics, Politics and Law (DC230)

Undergraduate Programmes

5. Marketing, Innovation & Technology (DC240)

Are you interested in designing and marketing

the technologies of tomorrow?

Marketing, Innovation & Technology (DC240)

• Unique degree in Ireland• Multi-disciplinary approach• Strong focus on creativity, innovation and

hi-tech entrepreneurship

4 Year Degree Programme

• Co-ordinated by DCU INTRA officeYear 3 INTRA

• Marketers ready to work in biotech, pharmaceuticals, digital & information technology, Hi-tech manufacture firms

Career Perspective

What is MINT? (DC240)

• Develop marketers ready to work in high-tech industries

• 4 Year degree, multi-disciplinary approach

• INTRA placement in year 3

• General Business; Marketing; Innovation; Technology

• Developed to respond to real industry needs

Requirements: Grade C3 at Ordinary level or Grade D3 at Higher Level in Mathematics

Why choose MINT?

• Cutting edge graduates with a unique combination of knowledge and skills

• Unique focus on creativity and entrepreneurship

• Work placement in year 3

• Membership of Irish Computer Society

• Career Options: Marketing Managers in biotech, pharmaceuticals, information technology, hi-tech manufacture firms. Start your own business

International Summer School Opportunities

• Tongji, Shanghai - China: http://sem-international.tongji.edu.cn/events/summer.asp

• Ljubljana – Slovenia: http://www.ef.uni-lj.si/summerschool

• Toulouse – France: http://www.tbs-education.fr/

• Hanyang – south Korea: http://summerschoolkorea.com/

MINT Graduates

• Branding Account Manager at Google, Ireland• AdWords Account Manager at Google, Ireland• Agency Strategist at Google, Ireland• Jameson Brand Ambassador at IDL, Pernod Ricard, Ireland• Account Manager at EventMobi, Toronto, Canada • Sales Manager (Agency) at JOE.ie / Her.ie, Ireland• Digital Account Executive at Vizeum Ireland, Ireland• Direct Marketing Executive at O2, Ireland• Marketing Executive at Ernst & Young, Ireland• Technology Consultant at Storm Technology Ltd, Ireland• Research Assistant at the Irish Centre for Cloud Computing and Commerce,

Ireland• Marketing Executive at Pfizer Healthcare Ireland, • Analyst at Accenture, Ireland

Student Testimonials

‘"The MINT degree fosters the perfect environment of both entrepreneurship and creativity through its diverse array of modules and lecturers. With hard-work and a passion for technology, graduates of this degree can hope to leave with more than just a qualification but a new and unique perspective on marketing in the fast paced technological sector". 

Marc Geraghty, MINT 2011, Industry Performance Manager, Google UK

Currently, I’m on my INTRA with Electric Ireland. I’m loving every second of it as I’m working on a wide range of exciting projects which is enabling me to extensively develop my marketing skills and prepare me for full time employment in the Marketing industry once I graduate.

Stephen McSweeney, Current Student

Student Testimonials

‘’I am delighted every day because I am going to work’’.

(Independent.ie 2014)

To learn more:

w: dcu.ie/businessf: facebook.com/dcubs

t: @dcubs