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North Carolina Teacher Academy
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Media LiteracyNorth Carolina Teachers Academy
Renee Hobbs, Ed.D.
Temple University
Philadelphia PA
Citizen
Educator
Parent
Our Love/Hate Relationship with Media & Technology
Self
Instant Message, Instant Girlfriend
By ROGER HOBBS
For several years I had a problem unusual among Internet geeks: I had too much success with women. I used the Internet as a means of communication with women I had already met offline in order to overcome my social awkwardness and forge romantic relationships.
Sounds healthy? It wasn’t.
It started in my sophomore year in high school…
May 25, 2008
I was blinded by the common belief that somehow a relationship forged on the Internet isn’t real. When I saw that fated text message — “I love you” — I realized the truth. The Internet is not a separate place a person can go to from the real world. The Internet is the real world. Only faster.
May 25, 2008
Instant Message, Instant Girlfriend
Donna Alvermann
Ernest Morrell
Colin Lankshear
Don Liu & Julie Coiro
Richard Beach
David Buckingham
Kathleen Tyner
Henry Jenkins
Gretchen Schwarz & Pamela Brown
Bill Kist
Integrating Multidisciplinary Perspectives
John Dewey
Paolo Freire
Lev Vygotsky
Rudolf Arnheim
Neil Postman
Stuart Hall
Norbert Weiner
Marshall McLuhan
Integrating Multidisciplinary Perspectives
TECHNOLOGY
TOOL: A resource that helps you do or make things
TECHNOLOGY
HardwareComputerDigital cameraVideo cameraCell phoneMicrophoneDVD playerTelevisionPDAs
Software PowerpointWord/ExcelI-movieAudacitySearch engines
TOOL: A resource that helps you do or make things
TECHNOLOGY
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
Current EventsEntertainmentScienceWorkFashionPoliticsMathHistoryNatureMoneyLove/RomanceHealthStories about life
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
ConversationBooksNovelsComicsTV showsPhotographs/ ImagesVideos/MoviesVideogamesMusicInterview
DiaryComedyNews & journalismInformationOpinionReference materialsReviews, criticism
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
PublicationsPresentationsPerformancesWikis
WebsitesEmail/IM/chatYou TubeSkypeSocial networkingFlickrBlogs
DISTRIBUTION &PARTICIPATION:
A means of sharing
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
MEDIA: Forms of expression and communication
PEDAGOGY: A way of learning and teaching
ACCESSANALYZE/EVALUATE
COMMUNICATE ACT
TOOL: A resource that helps you do or make things
TECHNOLOGY
CONTENT: The messages that
matter
DISTRIBUTION &PARTICIPATION:
A means of sharing
MEDIA: Forms of expression and communication
Media Literacy is an Expanded
Conceptualization of Literacy
SPEAKING & LISTENING
READING & WRITING
CRITICAL VIEWING & MEDIA COMPOSITION
--Aspen Institute Leadership Forum on Media Literacy, Washington DC (1993)
Critically Analyzing Advertising
VIDEO: Assignment Media Literacy, Maryland State Department of Education, 1999
Critically Analyzing Non-Fiction
Comprehending Content
Examining Form- language- image- sound
Authors & Audiences
Messages & Meanings
Representations & Realities
Media Literacy Offers Powerful Conceptual Themes for Exploring Multimedia Genres
Building Analysis and Critical Thinking Skills with theMedia Literacy Remote Control
Promoting Habits of Inquiry
Authors &
Audiences
Authorship: Who made this?
Purpose: Why was it made? Who
is the target audience?
Economics: Who paid for it?
Impact: Who benefits from this?
Why does this matter to me?
Response: What kinds of actions
might I take?
Messages &
Meanings
Content: What is this about? What
values and points of view are
expressed? What is omitted?
Techniques: How was this
constructed? What tools and
techniques were used?
Interpretations: How might
different people understand this
message? What is my
interpretation and what do I learn
about myself from my reaction?
Promoting Habits of Inquiry
Representations &
Realities
Representation: How does this
message represent its
subject?
Context: When was this
made? Where or how was it
shared?
Credibility: What are the
sources of information, ideas
or assertions? What criteria
do I use to evaluate it?
Promoting Habits of Inquiry
Authors & Audiences
Messages & Meanings
Representations & Realities
Media Literacy Offers Powerful Conceptual Themes for Exploring Multimedia Genres
Integrating ML Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action
Media literacy education has varied characteristics based on program design, learning outcomes, setting, teacher qualifications, and the perceptions of the value of the program by participating teachers and students.
Kist, New Literacies in Action, 2005
What Works: A Look at the Research
Use of contemporary media and popular culture in the classroom makes a difference in school attendance.
Motivation and engagement are increased when students get opportunities to analyze and manipulate familiar texts.
Michie, Holler if You Hear Me, 1999
What Works: A Look at the Research
Media production is a form of composition with many similarities to the writing process.
Students can learn to use & apply many rhetorical concepts in the multimedia production process.
Bruce, “Multimedia production as composition,” Research on Teaching LiteracyThrough the Visual and Communicative Arts, (2008).
What Works: A Look at the Research
When integrated into English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills.
Hobbs, Reading the Media: Media Literacy in High School English (2007)
What Works: A Look at the Research
When integrated into English language arts, MLE strengthens adolescent literacy learning, including reading comprehension, analysis, and writing skills.
VIDEO: Mind Over MediaNational Education Association 2003
What Works: A Look at the Research
Media literacy improves children’s ability to make distinctions between real life experiences and media representations.
MLE alters expectations concerning alcohol and tobacco use among school-age youth.
Austin, Pinkleton, Hust & Cohen,Health Communication, 2004
What Works: A Look at the Research
Media literacy programs can cause lowered internalization of the beauty standard. It can lower the perceived realism of media images for adolescent females.
Irving, DuPen & Berel, 1998; Neumark-Sztainer et al, 2000
What Works: A Look at the Research
Integrating ML Across the Curriculum
1. Teaching With Media & Technology
2. Making Connections with Out-of-School Literacies
3. Developing Information Access & Research Skills
4. Strengthening Message Analysis Skills
5. Composing Messages using Multimedia
6. Exploring Media Issues in Society
7. Sharing Ideas and Taking Action
Citizen
Educator
Parent
Our Love/Hate Relationship with Media & Technology
Self
CONTACT: Professor Renee Hobbs, Ed.D.Temple UniversityPhiladelphia PA 19122
Email: renee.hobbs@temple.eduPhone: (215) 204-4291Web: http://mediaeducationlab.com
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