Cultural Movement Presentation

By Ashley Harer

The Newest Cultural Movement in Online Dating

“The application is clearly addictive” –The New York Times

“Tinder’ is a verb. It has become so popular that the name of the application is an action.”

–The Huffington Post

“Everyone I know is suddenly talking about it.” –New York Magazine

What is Tinder?

• A simple dating application that anonymously finds out who likes you nearby

• If you think that person is good looking too, it offers the two of you an intro.

• If you don’t think the person is good looking, the person never knows you weren’t interested.

How does Tinder work?

• You connect the app to your Facebook files, but it never posts anything to your wall.

• It then shows you who is single and your age nearby.

• You can then anonymously like this person or skip to the next.

• The app offers you an introduction and the ability to chat if someone likes you back and

• If the chat goes well, then most likely you meet up in a public setting (i.e. a bar or restaurant).

It’s like an instant/quicker version of dating websites like Match or

OkCupid.

Some Facts• A version of Tinder first

launched at USC’s campus.• According to co-founder

Justin Mateen, the app is being downloaded 10,000 – 20,000 times a day.

• The average Tinderer checks the app 11 times a day, seven minutes at a time.

The Problem

• Though Tinder is already successful, I think this cultural movement can be made better.

• Restaurants and bars do not currently market their establishments on Tinder.

• Restaurants and bars could benefit from an application like Tinder.

How?

• Restaurants and bars can pay Tinder to push their establishments for people to meet up at when using the app.

My Insight

• I have several friends that currently use Tinder on a weekly basis.

• As a bartender, I have seen this cultural movement first hand and its no joke.

• I have also seen how bars get new customers through sites like “Groupon” and “Living Social.”

• Bars/Restaurants put up great deals for people to purchase through these sights.

• This leads to the bar/restaurant getting different people in the door, and making them stay for more in hopes for them to return.

The Spark

• Adding a coupon/voucher aspect to Tinder will entice people to go to certain bars/restaurants.

• This gives Tinder a different avenue to make money, besides just selling data.

• It also helps restaurants and bars create a profit from people using the app.

Talk Value

• People today love good deals and single people are usually dating.

• Provide even more incentive for people than the other’s looks to meet up and spend time grabbing some discounted drinks or food to get to know one another.

• It’s a win win for everyone (i.e. Tinder users, Tinder the company, and the bar/restaurants that participate).

The EndYou’ve been Tinder’d