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Digital technology continues to grow at an astonishing rate. Our screens are getting smaller and smaller. The sheer number of device options is overwhelming. Consumer demand for device integration is about to explode. How do businesses and marketers keep pace and create new meaningful experiences to drive their message? Regardless of technologies like Google Glass, Apple iWatch, touchscreen windows, motion sensors, brain wave readers, and so much more… the principles of creating great innovative human experiences remain the same. Let’s review the art and the science of this process for businesses, marketers, and designers alike.
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Creating Truly Innovative ExperiencesAdam Kruszynski / www.adamoutsidethebox.comDirector of Digital @ RevolveHPX Digital 2013 @ Atlantica Hotel in Halifax
Where is this all going?
The Road Ahead
Tan Le @ Ted.comEPOC Headset
Translates thoughts into computer input
???The Big
7 ½ Steps to Create Truly Innovative Experiences
1. Know What You Want2. Choreograph User Journey3. Storyboard Each Experience4. Build a Functional Prototype5. Build the Experience6. Test with Real Users7. Execute & Measure½ Expect it to change, often in ways
you could not even imagine…
Step 1: Know What You Want
Released in 20018MB Internal RAM
Step 2: Choreograph User Journey
Step 3: Storyboard Each Experience
TIMBER MART SharpShooter Game Contest for Junior Hockey AssociationsFacebook, iOS, & Android
Step 4: Build a Functional Prototype
Step 5: Build the Experience
Step 6: Test With Real Users
Step 7: Execute and Measure
Step 7.5: Expect it to change in ways you could not imagine
Ideationis not a step,
it’s a constant
Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
Problem 7
No Real Winners!
Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F
Problem 1
Problem 2
Problem 3
Problem 4
Problem 5
Problem 6
Problem 7
No Real Winners!
Ideation Idea Execution
True Ideation Process
1. Simplify Requirements
2. Ideate Together
3. CompareNot Eliminate
4. Amplify YourBest Ideas
5. Pilot & UserTest Your Ideas
3 Laws of Innovation with New Technology
Law #1: Choose Simple & Powerful
Law #2: Use Natural Behaviour
Law #3: Rely on Native Integration
Thank You + Surprise + Questions
Adam KruszynskiDirector of Digital @ RevolveCo-Chair @ AIM ConferenceLinkedIn: ca.linkedin.com/in/kruszynskiadam/Twitter: @adamoutsidedboxWebsite: www.adamoutsidethebox.com (also has copy of this deck)
Surprise: You are welcome to download my digital book for FREE (iTunes / PDF)
www.adamoutsidethebox.com/writing/
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