View
166
Download
0
Category
Preview:
Citation preview
COVERAGE – Day 3 coverage
Ask readers what they want
Conduct surveys, interviews and focus groupsUncover ways to work their ideas into the book
Tell both individual and collective storiesOne-of-a-kind experiencesCommon activities and events
Brainstorm fresh angles and new ideasDiscover unique aspects of repeatable storiesAdd stories that have not appeared in the book
CoveragePERSONALIZE COVERAGEPERSONALIZE COVERAGE
PLAN the LADDERPLAN the LADDER Coverage
Facing pages are side-by-side on the ladder
Plan pages in signatures, which are 16-page groups
Flats, 8-page groups, are designated by the shading on the ladder
• Focus on the people aspect — include as many students as possible
• Emphasize diversity — relate to as many groups as possible
• Make connections — coordinate stories, headlines, photos and info graphics to tell the complete story of the year
CoverageREMEMBERREMEMBER
Coverage
• STUDENT LIFE• SPORTS• CLUBS & ACADEMICS (combined)
• PEOPLE• INDEX
TRADITIONAL SECTIONSTRADITIONAL SECTIONS
CoverageTRADITIONAL SECTIONSTRADITIONAL SECTIONSACADEMICS
ORGANIZATIONSSPORTS
STUDENT LIFEPORTRAITSREFERENCE
CoverageSPIN-OFFSPIN-OFFWORDS & PHRASES
• live like you mean it student life
• see for yourself organizations
• i get it academics
• seeing red sports
• easy on the eyes people
• look at me now senior ads
SPIN-OFFSPIN-OFFWORDS & PHRASES Coverage
NON-TRADITIONALNON-TRADITIONALSECTIONS Coverage
UNCONVENTIONALUNCONVENTIONAL Coverage
• Opening• How to Get There• Who We Are• Seniors• The Inside Scoop• Underclass• Faculty• What to Check Out• Community• Index• Closing
• Summer• Fall• Winter• Spring• Seniors• Juniors• Sophomores• Freshman• Faculty• Sports• Teams• Senior Ads• Index
CoverageCHRONOLOGICALCHRONOLOGICAL
CoverageCOMBINED SECTIONSCOMBINED SECTIONS
• Who is involved?The higher the student involvement, the more coverage it should have.
• What happened?Understanding the purpose of the activity enables you to better organize the section.
• When does it occur?If an event happens after the final deadline, it is not realistic to include it.Plan deadlines to complete signatures.
CoverageCONSIDERCONSIDER
CoveragePAGE PERCENTAGESPAGE PERCENTAGES
Calculate last year’s data: Total number of pages
- Minus total theme pages
- Minus total ads and index pages
= base pages for coverage
(title, opening, dividers and closing)
in last year’s book:
During the planning process, think about how you can cover the events of the year and get more people in the book.
CoverageMAXIMIZE COVERAGEMAXIMIZE COVERAGE
WHOLE-BOOK LINKWHOLE-BOOK LINK Coverage
WHOLE-BOOK LINKWHOLE-BOOK LINK Coverage
•Cover anything that directly affects students.•Show student involvement rather than relying on stock images.
NATIONAL, STATE & LOCALNATIONAL, STATE & LOCALCoverageISSUES & EVENTS
NATIONALNATIONALCoverageISSUES & EVENTS
LOCALLOCALCoverageISSUES & EVENTS
• Include every social group, sport, team, club and class that is active on campus. • Incorporate things that students do off campus that impact their lives.
COMPLETECOMPLETECoverage
CLUBSCLUBSCoverage
CLUBSCLUBSCoverage
• Show fashion trends. • This is an opportunity to include a wide variety of students.
2014-2015 FASHION2014-2015 FASHIONCoverage
FASHIONFASHIONCoverage
FASHIONFASHIONCoverage
•Include student profiles.
•Highlight exceptional students.
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
DIVERSEDIVERSECoverage
• Students want to see pictures of themselves and their friends. • Count how many recognizable faces are in your pictures. •Try to include at least 27 students on every spread.
GET MORE STUDENTSGET MORE STUDENTSCoverageIN THE BOOK
Four
151511+crowd11+crowd
111118 + crowds18 + crowds
TOTALTOTALCoverage78 students not counting crowd shots
44
55
22
4 students 4 students quotedquoted
22
33
11 22
• Change up the look once in a while. • Whole page photo spreads are huge in magazines and yearbooks right now.
THINK BIGTHINK BIGCoverage
THINK BIGTHINK BIGCoverage
• Occasionally, introduce a radical change in coverage and design. • Look at magazines for inspiration.
CREATE SHOWSTOPPERSCREATE SHOWSTOPPERSCoverage
CREATE SHOWSTOPPERSCREATE SHOWSTOPPERSCoverage
• What is a student’s favorite book?Fahrenheit 451?
CONSIDERCONSIDERCoverageALTERNATIVE COPY
CONSIDERCONSIDERCoverageALTERNATIVE COPY
PLAN COVERAGEPLAN COVERAGECoverageFOR PORTRAIT PAGES
Even the ads section should feel like part of the book. Incorporate relevant community stories into this section to round out your coverage.
ADVERTISINGADVERTISINGCoverage
ADVERTISINGADVERTISINGCoverage
ADVERTISINGADVERTISINGCoverage
DON’T STOPDON’T STOPCoverageADD CONTENT TO THE INDEX
DON’T STOPDON’T STOPCoverageADD CONTENT TO THE INDEX
INCORPORATE BAL4.TVINCORPORATE BAL4.TVCoverage
TRY SOMETHINGTRY SOMETHINGCoverageDIFFERENT
-With your group, discuss how you want to organize your 2015 book.
-What topics were over-covered in your 2013 edition? What was left out?
-What new topics do you need to add?
-Turn to Yearbook Playbook page five and begin pre-planning your ladder.
YOUR TURNYOUR TURNCoverage
Recommended