Content Marketing - Guest Lecture at Sacramento State 2013

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Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonredd

Win the Internet Marketing Gamewith Great Content

View this presentation online at: http://www.secretsofsearch.com/sacstatemarketing

Sacramento State Guest Lecture

What is Internet Marketing?

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Let’s Start with the Basics

• Start with a persuasive website• Drive traffic from a variety of sources:

Search Engines (SEO)

Social Media

Email

Videos

Paid Search

Lots more options…

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A Brief Overview ofSearch Engine Optimization

4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest

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How does Google Crown a Winner? Incoming links and social engagementGet the Votes that Matter… Get links from quality, related websitesNot the Ones that Piss Google Off Google can smell out low quality links

Winning the Google Popularity Contest

Google is an 800 lb Gorilla

The lens of SEO sharpens all of your Internet Marketing

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CEO of Batteries4less.com & Coryon.com Internet Marketing

Batteries4less.com – Started in 1999

Hundreds of #1 Rankings on Google

Google has made Batteries4less.com a Multi-Million $$ Success Story

Who is Coryon Redd?

Audience Focused

Communication

Branding

Relevant and Valuable

Informative and Interesting

Content Marketing is:

Content Marketing isn’t:

Selling

Are you ready to stand out?

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Marketing Strategy Starts with Content

Goals of Content Marketing:

Educate and Entertain

Link Bait for SEO

Build Trust and Relationships

Answer Questions

Branding

Generate Traffic, Leads and Sales

Find Your Audience, Plan Your Content

Who’s Your Audience?

Fish Where the Fish Are

Brainstorm Interesting Topics

Keyword Research

Survey Customers

Social Listening ToolsGoogle Alerts, Topsy.com, SocialMention.com

Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

Make your Blog the Hubof your Online Marketing

Spread the Word

Blogger Outreach

Answer Questions in Forums

RSS Directories

Press Releases

Social Media• Facebook, Twitter, Linkedin, etc.

Content Creation vs. Content Curation

Source: http://pinterest.com/coryonredd/infographics/

Case Study: Findinghappiness.com

Source: Findinghappiness.com/blog/

Goals for FindingHappiness.com

Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEO

Create and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.

Editorial Calendar (Oh no, it’s a spreadsheet)

Editorial Calendar (Oh no, still a spreadsheet)

Guest Blog Led to Hundreds of New Signups

Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

Create FocusTarget Your MarketPlan ContentMeasurement

=Simplified Marketing

The Big Picture

Don’t GetOverwhelmed

SimplifyYour Marketing

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Content is King

Blogging, Video, Web Pages, & More

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Distribution is Queen

Facebook, Twitter, Linkedin, Press Releases, Blogs

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SEO is your Ace in the Hole

Win the Game and Make More Money

Go to Coryon.com to Learn MoreView this powerpoint at: secretsofsearch.com/sacspeakers