Comic Con Chicago 2013 Self-publishing

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Chicago Comic Con 2013 presentation by Michael Zummo and Brittney Brauer on how to bring your book to market through self-publishing. Zummo's series, D'mok Revival, was used as a case study.

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SELF PUBLISHINGBringing your dreams to market

About Us

Michael ZummoD’mok Revival Series

Author

Brittany Brauer

Principal of B.Brauer Author

Services

Our Goal

Explain the path of self-publishing Talk about what to do Talk about what to watch out for Where to put your money D’mok Revival: Awakening as case study

The Changing Landscape

There once were great titans of publishing…

Then came the Internet Then came eReaders Then came the mobile device revolution Then Amazon thought it was a good

idea…

Self-publishing Path

Writing your manuscript Finding an editor Determining your distribution format Creating your final product Distribution and marketing Connection with your fans

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D’mok Revival’s Early Path

Traditional route Publishers Literary Agencies Self-publishing

Where To Spend

It’s all about the right words (editing) Everyone judges a book by it’s cover (it’s

how our brain works) Production quality

Editors

What do they do Different types of editors?! How to find a good one How do they charge? What can you expect when working with

one

D’mok Revival’s Editing

Early content review and formatting of original manuscript in 2005

Detailed story editing of book one in 2012

Technical editing before publishing in 2013

Graphic Design

Branding Interior Exterior Marketing materials How to find and evaluate one What you should have in the end

D’mok Examples

Book Production

Physical formats Dimensions and details Selecting a printer Digital vs offset printing Proofs Turn around time When there’s problems…

D’mok Revivals Production

Soft cover, perfect binding 7 x 4.2 x 1.1 inches 507 pages Mira Publishing Offset printing 60# text paper <?> cover stock

eBook production

Selecting your device Identifying appropriate format (epub,

mobi) Get the right program Create your files Amazon (KDP)

D’mok Revival’s eBook

Converted from MS Word document HelpNDoc Professional Edition Mobi format Amazon KDP

Distribution

ISBNs, UPCs, and EANS (oh my) eBook vs physical book Continuum of work vs profit Royalties and distribution costs Shipping and handling Engaging traditional brick and mortars

D’mok Revival’s Distribution

Myidentifiers.com 10 pack Physical books and ebooks Amazon for both formats Doing the fulfillment 100% royalties secured minus costs Physical distribution via local book stores

PR and Marketing

Know your market Messages that matter LAUNCH PARTY! Professional reviews (ARC copies) Contemporary Internet marketing Signings and tours Advertising

D’mok Revival’s Approach

I’m a hard core geek (gamer and role player)

Series web site with blog, forums Facebook, Google+, Twitter Ads in magazines, reviews Conventions Launch party

Questions?

Thank You!

Presentation special$7.00(plus tax)

All book formats need

Cover design Title page Copyright Table of Contents Chapter headings Inner chapter breaks Font selection Margin specifications

Optional aspects

Author’s note Prolog Epilog Author Bio

Printed books need

Back cover Spine design Cover stock decision Paper stock decision (60# text)

eBooks need

Identify device(s) it will be read on Appropriate file format for the identified

device(s) (epub, mobi)

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