Cluetrain Manifesto: 95 Theses (15-22)

Based on my 250 words Reflection

Voice of the business sound fake as the language used in the 18th century French court

At this point, no one is listening on just advertising

People are smart enough to know whether something has a context

Companies should realized that markets are now smarter

They know more because they are able to converse

Companies should realized that they now is their best opportunity to hear their market voices

Make or break that is the standing of each company to their markets

“There is no security on this earth. Only opportunity” Mac Arthur

Companies should be aware on what is happening on their markets

They should be sensitive enough to understand what their markets are doing

 Never take life seriously. Nobody gets out alive anyways

Companies should learn to loosen up a bit

Having sense of humor is also saying be more human

Companies should realized that they need to put themselves on customers point of view