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Presentation on objectives and contents of a book to promote writers, photographers and people who can bring back nostalgia of old and present Malaysia; promote reading, tourism; and in the meantime contribute to charity - an appeal to kind hearted souls to contribute in cash, kind or efforts and to companies ready to take on this project as one of their corporate social responsibilities.
Citation preview
project
by Malaysians for Malaysiansand others
What is C2M? Malaysian stories
which are Short, Positive, Mostly Non-fiction
Varied interest
Easy read
Attractive book, handy
Published annually
What is C2M?
A “Made in Malaysia” Intellectual Product
To inform, educate, entertain, motivate
To promote positive human values
Why C2M?
Encourage & energize local writers
Enhance English usage
Why C2M?
Recognize Malaysian accomplishments
Promote Malaysia & Tourism
Why C2M?
Malaysian Diaspora
Target Readers Locals Expatriates Tourists
WIIFY (readers)C2M will carry stories that…
C2M… Produced by
Mount Miriam Cancer Hospital (MMCH) Penang, Malaysia.
Managed by Achievers Engagement Sdn Bhd (AESB) – a non-profit company
Happy Family
Sad News –
loved one afflicted
by cancer
Triple Whammy –cancer, poverty, left alone by family
There’s hope: Mount Miriam Cancer Hospital
Grateful Patient
Grateful Patient
IGRT (Image Guided Radiotherapy Treatment) Machine
Mount Miriam Cancer Hospital
Needy Patients(RM700K – 800K)
PalliativeCare Centre
(RM500K)
Education &ResearchGeneral
IGRT Machine(RM7.8 Million)
FUNDS
Mount Miraim Cancer hospital
Yearly, >1,000
new cancer patients.
The top 5 cancers treated:1. Breast Cancer, 2. Cervical Cancer, 3. NPC Cancer, 4. Head & Neck Cancer and 5. Lung Cancer.
Mount Miriam Cancer Hospital
600K
IGRT MachineAmount OwingRM 3.35 Million
How to get the 600K?RevenuePatron >RM50K Platinum Donors 5 x RM50,000 250,000 Gold Donors 10 x RM30,000 300,000 Advertisements 20 x RM5,000 100,000 Sale of Books 1500 copies x RM40 60,000 Total 710,000
How to get the 600K?Expenses Printing & Design 50,000
Secretariat & Publicity 11,000 Honorarium for Writers
20 articles x RM500 10,000 Honorarium for Cartoonists,
Photographers 5,000 Cost of Selling Books Distributors 1000 books x 20 20,000 Volunteers 500 books x 10 5,000 Contingencies 9,000 Total 110,000
Revenue 710,000Less Expenses 110,000
Net Revenue 600,000
Target Revenue Market Sponsors /
Advertisers
“Buku Hebat” - a special corporate / personal gift
Book buyers
WIIFY (Sponsors / Advertisers) Your PR / Ad. tool
Long advertising mileage
Earns immeasurable goodwill
Help meet your CSR objectives
AESB
Non Profit Company
ACHIEVERS ENGAGEMENT SDN BHD Reg. No. 738287W
AESB (Incld. volunteers) Objectives
Add Fun, Excitement & Challenge
Bring more Zest to Life
Rev up your mind
Objectives
Make new friends
Help the needy
“Cheak Par Sneow Eng”
AESB (Incld. volunteers)
AESB Team / RolesFrancis Ooi Chong Jin Khoo Boo YeangYap Soon HinKim GooiDalwi Lee
Production Marketing
Finance EditorialDesign
What’s Your Role?
AESB Team / Roles
YOU?YOU?YOU?
OthersOthersOthers
Who’s Who Name Profession Qualification Passion Other remarks
Formal Picture
Informal Picture
Who’s Who
Francis Ooi
- Handyman- BSc Hons- Hasher- “Cheers”
Who’s Who
Khoo Boo Yeang
- Investment Planner- B. Econs- Abundance of the Universe- “Carpe Diem – Seize The Day”
Who’s Who
Yap Soon Hin
- Consulting Accountant- CPA, CA (M)- Enjoy mother nature and simple living- “Aspire to live a long, useful & productive life”
Who’s Who
Kim Gooi
- Photojournalist- GCIT., S’pore Polytechnic- Tajiquan / singing the blues- “Jailbird believe in God, time is running out!”
Who’s Who
Dalwi Lee
- Craftpot- MBA, IMC- Doing nothing- “My only possession: this moment”
How can YOU contribute?
YOU (Jedi) are the FORCE
All payments to Mount Miriam Cancer Hospital.
WIIFY as Donors
Show your kindness
Lift your spirit
Tax Exemption
All payments to Mount Miriam Cancer Hospital.
All payments to Mount Miriam Cancer Hospital.
Ads (Full Page Rate)
RM 5,000per page
All payments to Mount Miriam Cancer Hospital.
Ads (Three 1/3 page rate)
@ RM 6,000for 3 ads.
All payments to Mount Miriam Cancer Hospital.
How YOU can SERVE Search out / write stories
Provide: editorial advice photos articles / cart oons
How YOU can SERVE
Canvas for Ads
Source for Donors
Sell C2M Bo oks
Add Fun, Excitement & Challenge
Bring more Zest to Life
Rev up your mind
WIIFY serving as Volunteers
Make new friends
Help the needy
“Cheak Par Sneow Eng”
WIIFY serving as Volunteers
Specifications Format / size
Finishing – Soft Cover
Colour Offset – 4 process
CompleteExpression of Interest Form
Thank YouNaanri
Terima KasihXie
Xie ArigatoMerci
Beaucoup
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