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Final Presentation Project for ADV 420: New Media Driver's License Fall 2012.
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+
Campbell’s Soup StrategyElise Kaufmann
Eat Better,
Feel Better
+The Unattainable Cold Cure
+Key Performance Indicators
10% Increase Across All Varieties
Condensed
Chunky
Natural
Slow Kettle Style
Gourmet Bisques
Microwavable
Healthy Request
Campbell’s Go
20% Increase of Target
Chicken Noodle Soup Varieties
Healthy Request
+Tools & Tactics
Television
YouTube
Hulu
Other video streaming sites
Commercials
+Tools & Tactics
Newspapers
Magazines
Advertisements
+#1 Tool: Twitter
# Coughing
#Sneezing
#Aching
Engagement
+Budget $100 Million “It’s Amazing What Soup Can Do”
$75 Million “Eat Better, Feel Better”
Labor
Airtime
Page Space
Google AdWords
Facebook ads
Sponsored Hashtags on Twitter
+Conclusion
+Thank you. Any questions?
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