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Establishing shots are used more so in country music videos. Generally, they
are used to establish the rural settings. There is however an example of a current pop music video using a
variety of establishing shots. The artist of this song is known as a country singer venturing out into the pop music industry. Despite typical conventions of pop music, the
establishing shot within this pop music video allows the audience to establish
the country settings.
Close ups within both country and pop music videos are used to illustrate
facial expressions and emotions. There are a few occasions where close ups
will be used to illustrate certain elements of the settings or the
costumes that the characters are wearing. These close ups usually have
an encoded meaning with certain importance to this meaning.
Long shots are generally used within pop and country music videos in order
to portray a certain position of character. They are also used with similar purpose to the establishing
shots - to establish the settings. There is generally a focus within the shot
however the position of these focus’ varies depending on the situation.
High angled shots are used within these examples to illustrate
dominance. The dominance does not necessarily come from the character
but can also come from the size of the setting or a certain prop. For example
a large stately home encodes a meaning of elegance, sophistication
and class - higher dominance.
Low angles illustrate an opposite meaning to high angles. Instead of showing dominance, they portray
weaknesses within characters, settings and props. The weakness of a character is often supported by other
technical codes such as facial expressions. Settings of lower values
will often be portrayed with a low angle as though they are being looked
down upon.
Straight angles are used to maintain equilibrium. Rather than portraying a character as either dominant or weak,
it allows other factors and technical codes such as lighting and sound to
illustrate their position.
Mid shots are mainly used during the performance aspect of the music videos. There are used to put an
essential focus upon the artist and will often encounter the use of soft focus
so that the focus is enhanced upon the artist that is singing.
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