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Tips for Boosting Student Achievement by Involving Parents
Federal Ways Public SchoolsFederal Way, WA
District Challenge – Boosting Student Achievement
Challenges• Low graduation rates, truancy issues• Reporting student data (NCLB/AYP/EOY) • Expectations to involve parents • Average class size expected to rise y/y• Administrators are faced with an array of
student learning “curves”– including diversity, a growing ESL population
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• Open lines of communication amongst with parents, students and teachers and administrators
• Address student learning needs
• Deliver real-time performance assessment
• Streamline communications to reduce costs
• Overcome language barriers by communicating in native languages
• Increase parent participation in academic activities
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How Can You Effectively Respond to Today’s District Challenges?
COMMUNITY
Our Mission
To Build a Better Education Experience
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We provide the software and services that K-12, Higher-Ed and other education institutions use to build a better
education experience for their students and teachers.
We provide the software and services that K-12, Higher-Ed and other education institutions use to build a better
education experience for their students and teachers.
Our Business
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Our Community
BLACKBOARD SERVES MORE THAN 8,700 EDUCATIONAL INSTITUTIONS FROM
AROUND THE GLOBE INCLUDING:
• 4,800 K-12 SCHOOL DISTRICTS• 2,700 COLLEGES & UNIVERSITIES • 1,200 CORPORATE / GOVERNMENT
Web Based Teaching &
Learning
Campus Commerce &
Security
Multi-Modal Alerts &
Notifications
Mobile Access &
Connectivity
Synchronous Classrooms & Collaboration
Education Analytics & Reporting
Strategic Consulting Student Services & Support Hosting
Our Platforms
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Integrated Solutions
Blackboard Mobile Learn
Multi-Modal Messaging
Blackboard Learn +Collaborate
Blackboard Mobile District
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Blackboard Connect
• Fully-hosted notification and alert solution for reaching millions in minutes through Voice, Email, SMS, Text, TTY, Wireless, and PDA capabilities
• 2,600 clients in K-12, Higher Education, and Government
• 800 million messages delivered in 2010. 99.99% uptime, serving:Multi-Modal Alerts &
Notifications
Boosting Student Achievement Through Parental Involvement
Diane Turner - Chief Communications Officer
Lisa Griebel – Principal Federal Way HS
Karen Saunders - Community Relations
District Information
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District Size = 37 Schools
Student Enrollment = 22,271
Staff = 2,693
54% Free and Reduced Lunch
Diverse Population
Hispanic-Latino
Korean
Ukrainian - Russian
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Academic Achievement for ALL Students
What is Necessary for Student Success? Maintaining Good Grades
Parental Involvement
Parent/Guardian/Teacher Communication
Good Attendance
Reducing Language Barriers
Academic Achievement for ALL Students
How we Engage Parents and Guardians: Increasing teacher to parent/guardian communication
Increasing student to parent/guardian communications
Communicating in native languages
Maintaining record of contact with parents
Ensuring continuous, accurate, targeted information when:
Student is falling below grade level
During emergency and non-emergency situations14
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What We Communicate
Accurate/timely information in the native language spoken at home
Messages about emergencies & school closures
Grade Threshold Calls - Students’ not meeting standards
Attendance, outreach and safety messages
District information
Grade Threshold Calls
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Established Federal Way High School and Kilo Middle School as pilot schools
Calls began November 2009
Bi-weekly outreach on Mondays
Multi-language communication
Grade Threshold Pilot
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Enabled parents to have sufficient time to engage and support student
Parents began checking students grades on-line and talking to teachers
Eliminates “we didn’t know” and “why didn’t someone call me”
Grade Threshold Calls
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March 16, 2010 - all secondary schools begin calls
Bi-weekly
Calls are Text-To-Speech
English and Spanish Messages
Grade Threshold Data
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November 2009 to January 2010
5,813 Grade Calls
February 2010 to December 2010
49,920 Grade Calls
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Flow of InformationGrade Threshold Calls
G rades O nline C alls School
Parent/G uardian
B lackboard C onnect
Technology
G rade B ook
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Feedback
Measurable district-wide improvements
Increased parental involvement
Principals are thrilled with the program
Parents appreciate the emergency, outreach, attendance and grade messages
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Positive Results for Improving Parental Communication
Expands our ability to contact and engage parents
Parents are aware of students’ attendance
Parents are having more conversations with their student and teachers about grades
Parents appreciate immediate notification of an emergency at their child's school
Enables us to give parents accurate and up-to-date information during emergency and non-emergency times
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Improved Communication with Non-English Speaking Families
Able to communicate in Spanish, Korean and Russian/Ukrainian
Inviting and engaging parents in their child’s education
Increased parent involvement awareness and understanding
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Increased District Efficiencies
Automated attendance calls
Automated grade threshold calls
Timely grades posting
Consistency of messages
Support schools during crisis or emergency
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Attendance Improvements
All Schools - September 1, 2007 - March 7, 2011 (Attendance calculated by ADA)
Attendance Percentage 2006-2007
Attendance Percentage 2007-2008
Attendance Percentage 2008-2009
Attendance Percentage 2009-2010
Decatur 87.9% 88.6% 87.7% 93.5%
Federal Way 86.2% 87.0% 89.9% 92.3%
Thomas Jeff 88.2% 89.4% 87.7% 92.3%
Todd Beamer 86.6% 90.0% 89.8% 90.3%
Total Calls and Messages(Since Implementation)
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Federal Way Public Schools - September 1, 2007 - March 7, 2011
Beginning Date
Ending Date
Outreach Messages
Emergency Messages
Single Survey
Attendance Notification
# Messages Sent
# Phones Called
09/01/07 05/15/08 694 23 0 1,174 1,891 450,453
05/16/08 05/15/09 1,888 42 2 3,561 5,485 1,176,517
05/16/09 05/15/10 1,905 36 10 3,578 5,529 1,017,737
05/16/10 03/08/11 1,584 67 1 3,037 4,689 1,024,723
Total 6,071 168 13 11,350 17,594 3,669,430
Calls and Messages by SchoolSeptember 1, 2007 – March 8, 2011
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TOP SITES USING OUTREACH # MESSAGES # CALLED
FEDERAL WAY SCHOOL DISTRICT 210 645 1,168,961
TODD BEAMER CAMPUS 343 197,750
THOMAS JEFFERSON HIGH SCHOOL 151 157,755
FEDERAL WAY HIGH SCHOOL 460 155,185
DECATUR HIGH SCHOOL 193 111,883
TOP SITES USING EMERGENCY # MESSAGES # CALLED
FEDERAL WAY SCHOOL DISTRICT 210 158 402,369
TOTEM MIDDLE SCHOOL 3 1,477
WILDWOOD ELEMENTARY SCHOOL 2 940
NAUTILUS ELEMENTARY SCHOOL 1 380
TOP SITES USING ATTENDANCE # MESSAGES # CALLED
FEDERAL WAY HIGH SCHOOL 470 145,923
THOMAS JEFFERSON HIGH SCHOOL 427 133,597
DECATUR HIGH SCHOOL 452 109,249
BUSINESS AND INDUSTRY ACADEMY 422 40,779
SCHOOL OF GLOBAL LEADERSHIP & ECONOMICS 402 25,597
Time Commitment - The Old Way!
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Time Required by Auto-dialer to Deliver a 30-Second Message
Calls 5,000 20,000 40,000 60,000 80,000 100,000 1,000,000
8 Ports 10.42 hrs 41.67 hrs 83.33 hrs125.00
hrs 166.66 hrs 208.34 hrs2,083.40
hrs
16 Ports 5.21 hrs 20.83 hrs 41.67 hrs 62.50 hrs 83.34 hrs 104.16 hrs1,041.60
hrs
24 Ports 3.47 hrs 13.89 hrs 27.78 hrs 41.67 hrs 55.56 hrs 69.44 hrs 694.40 hrs
48 Ports 1.74 hrs 6.94 hrs 13.89 hrs 20.83 hrs 27.78 hrs 34.72 hrs 173.60 hrs
96 Ports 0.87 hrs 3.47 hrs 6.94 hrs 10.41 hrs 13.88 hrs 17.36 hrs 173.60 hrs
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Q and A
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Thank you for attending.
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