#BBSummit12 - Amplify Your Brand Presentation

Amplify your brandStrength in distribution

@andreametcalf

Healthy Lifestyle Expert, Trainer, NutritionistBest Selling Author & Motivational SpeakerMedia Personality & HostSocial Media Addict

• NBC Chicago Fitness Coach• Creator & Host of Living Healthy Chicago• Fifteen appearances on the NBC Today Show• More than 30 appearances on GMA Health• Fitness Contributor Better Show• Weekly Radio on The Doug Stephen Good Day Show• More than 100 magazine expert citations• Founder Today TV Live• Founder Women’s Dream Conference

• Author, Naked Fitness A 28 Day Proven Weight Loss Program for a Slimmer, Fitter, Pain Free Body

• - sold 15,000 copies +• - National book tour including the NBC Today Show• - Speaker on healthy living with more than 100 • talks to corporations including McDonald’s,

Walgreens, Lions Club, Women’s Professional Groups, Spokesperson American Heart Association and more.

First question?Am I brand?

Are you?

RecognizableStands for something

MissionVisionTarget audiencePositionProductPricingPromotion

• Inspiring others to live healthy • Inspire• Dream• Transform believe

Mission

Reduce the obesity epidemic,Inspire people to make changes now

Vision

Anyone who is confused about health & fitnessDemo 35-55 femaleOver 40 is my sweet spot

Target audience

No money behind itWhat’s for free?Frugal marketingDesire, Persistence, Question, Share, Mentor

My journey

Larry McIntyre, Westmont Chamber of CommerceLarry Wert, President NBC/ ClientBeth Rosen, Four Keys MediaAdam BottengerAnyone who was doing it right… Liz, Jeanette, Gail, Jaden, Babbette,

Julie….Lori Moreno

My mentors

HowPurposeWhy?

Cold calling

Distribution

webprint

TV/radio

• Partnerships• Strategic alliances• Lists• Gathering followers• What do they want

How to monetize it?

People will only see a “win-win”

Find the WIN for them

Sell and over deliver

REALIZE YOUR VALUE

PRODUCTION SCHEDULEMARKETING PLAN (SEASONAL)TIMELINES ( GOALS )RESULTSREVIEW

SECRETS TO SUCCESS

MON TUES WED THUR FRI SAT SUN

MOTIVATION TIPS WAISTLINE TONERS EVENTS RELAX PREPPING

INSPIRATION TWO FOR FALT BELLY TEACHING TGIF FAMILY INSPIRE

HELP TASTING FF LOVE

PRODUCTION SCHEDULE

- PRODUCT - PRICE - PROMOTION- PERCEIVED VALUE

MARKETING PLAN

- CHECK POINTS- REVIEW AND JOURNAL- PLAN “B”

TIMELINE

- WHO MEASURES THIS…- TWITTER 5 DAY RULE- GOOGLE ANAYLTICS- CLIENT THOUGHTS- YOUR TEAM ( FAMILY, FRIENDS, INTERNS )

RESULTS

- HOW DO YOU FEEL ABOUT IT- ANOTHER GO AROUND?- NEW IDEAS

REVIEW

• ANDREAMETCALF.COM• @andreametcalf• Facebook.com/AndreaMetcalfHealth• TodayTVLive.com• YouTube: andrea metcalf Feel Good

about Your Body• Linkedin.com/AndreaMetcalf

Please connect!We can always find ways to help each other.Thank youI am grateful

Pledge a DOLLAR to Bright PinkBank of America Chicago Marathon$1 a step = 52,0000 steps