Augmented reality & cultural heritage eiasm 2013

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Talk given at the 3rd INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND TOURISM RELATED ISSUES. We presented our work regarding Augmented Reality and Cultural Heritage at the UOC.

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AR & Cultural Heritage Luis Villarejo – Community InitiativesOffice of Learning Technologies

Francesc González / Joan Miquel Gomis /Oriol MiralbellLaboratori del Nou Turisme

Open University of Catalonia 2013

learningtechnologies.uoc.eduEIASM 2013 - Barcelona

Download Layar from Google Play / Apple Store

Once in Layar:1. Go to 'geolayers'2. Search for 'paisatge'3. Load one of the UOC layers

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Contents

1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities

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1. What is Augmented Reality?

A technology that augments, with digital info, our vision on the real world [Banff mountain guide]

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A technology that augments, with digital information, our vision on the real world.

This can be done using two techniques:

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Geolocalization Image Recognition

1. What is Augmented Reality?

Requeriments to develop Augmented Reality (AR):- Content management system for AR- Knowledge regarding AR browsers.

Requeriments for the user:- Having a smartphone with internet connection.

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1. What is Augmented Reality? - requirements

1. What is Augmented Reality? components

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Contents

1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities

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2. Cultural Heritage & AR at the UOC

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Goal:

“That students give value to a landscape of their choice as a touristic resource through the use of the augmented reality technology”

Materialization:

“Creation of a set of points of touristic interest associated to a landscape. To make available to the tourist these points of interest by means of an Augmented Reality platform.”

Laboratori del nou Turisme (LNT)

Community Tools

Students

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2. Cultural Heritage & AR at the UOC

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Hoppala

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Hoppala (II)

Image / Video / Audio / Web / Tlf. / email / TwitterAutomatically triggered actions depending on proximity

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Layar

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Results

- Publicly available through:

Android & iPhone

- Search for geolayers containing the label 'paisatge'

- More than 2.000 Points of Interest distributed among the Catalan & Spanish geography.

Contents

1. What is Augmented Reality?2. The case of Cultural Heritage Studies at the Open University of Catalonia3. Augmented Reality, a world of opportunities

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3.1. Travelling in time

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[Berlin Wall]

3.1. Travelling in time

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[Cronovizor]

3.1. Travelling in time

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3.2. Flipped classroom

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3.3. Gimcana

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3.3. Music and discovering the city

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Project

3.3. Art exhibitions

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Video

3.3. Education and arts

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Video

3.4. Books

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Video

3.4. Books

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[IKEA Catalog] [Page & Screen] [IKEA APP]

3.5. Marketing

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4. Conclusions (mostly at a technical level)

- Great landscape opportunities

- Multiple product possibilities

- Low entry barriers technology

- Technology at the hands of millions, through smartphones

- As many possibilities as you want: National Geographic Interactive fitting room

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learningtechnologies.uoc.edu

Luis Villarejolvillarejo@uoc.edu

It will look like this

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