Assignment 04 / Motion Graphics Branding, EZ Sleep

Fa102a, Research, Product Proposal, and Brand Development

Sleep Fast Alexis Murphy

Assignment 01 / Research

“Health technologies to support sleep apnea and snoring”http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring

Assignment 01 / Research

-Falling asleep now easier with technologywww.peacehealth.org

Assignment 01 / Research

-Comfortable tubes up the nose to relax the body before sleepKurzweilai.net

Kurzweilai.net

Assignment 01 / Research

-Cordless and maskless to make one more comfortableSnore-medicines.com

Assignment 01 / Future Product or Service

“Falling Asleep Easy”-No more insomnia-No more snoring-Wake up on time

Assignment 02 / User Persona Research

User Persona ADavid, 75, TechnologicalFrustrations• headaches• irritability• grogginessGoals• no sleep interruptions• no daily headaches• no snoring

Assignment 02 / User Persona Research

User Persona BGregory, 50, SocialFrustrations• blood sugar problems• sleep interruptions• overweight middle aged manGoals• no sleep interruptions• no snoring• lower blood sugar

Assignment 02 / User Persona Diagram

Assignment 02 / Creative Persona Portrait

Assignment 03 / BrandingSource For Brand Character Words

• Jordin Sparks

Assignment 03 / BrandingBrand Character Diagram

Assignment 03 / BrandingNaming Process

• Asleep + Easy• =EZ Sleep

Assignment 03 / BrandingFinal Product / Service Name

• EZ Sleep• Sleep will be easier• EZ makes it look playful rather than just plain

“easy”

Raw Images

Final Video Stills

Final Video

• https://www.youtube.com/watch?v=tWqSn0tUe-k&feature=youtu.be