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App, meet eBook. Presentation by Ron Martinez at Publisher's Launch conference, eBooks for Everyone Else, San Francisco and New York, 2011. For more information, email to contact at aerbook dot com.
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App, meet eBook.@RonMartinez@Aerbookfacebook.com/Aerbook
Aerbook • San Francisco • Los Angeles • New York • Paris
aerbook
AerbookWe design, develop, and co/publish next
tablet-centric books
App-like eBooks, book apps
Premium original development and adaptations, packaging, w/ rev share
Not a conversion house. ~A dozen projects in development, more in pipeline
The Law of Surprise and Demand
On new platforms...
Surprise (and delight) people with useful new experiences
And they will demand more of them
And bigger surprises
Siri.
Why Tablet Publishing?
Categories that have sat out the revolution can now play.
New platforms (temporarily) level playing fields.
Suddenly there are a lot of tablets.
iPad
“We’re gonna need a bigger boat.”
Definitions:What Are These Things?
eBook, n.
A text-based book in digital form.
(We’re covered.)
Enhanced Book, n.
A perfectly good eBook ruined by distracting, superfluous video.
2009-2011, R.I.P.
Examples.
Numerous attempts.
But, you know, non-fiction with tv news clips, author interview, etc.
How To.
Don’t. Even market leaders have moved on to richer experiences.
(But give them credit for innovating.)
Check out the new Vook
Illustrated Book, n.
A book with a lot of pictures. Typically, “fixed layout,” non-reflowable text.
Examples• Children’s Picture Books • How To• Education• Special Interest• Culinary Titles...
How To
Conversion house.
Sign up with iTunes, get samples and guides.
Get Liz Castro’s guide: PigsGourdsAndWikis.com
Try out Book Creator, a $6.99 iPad app.
redjumper.net
Book App, n.
An interactive, touchable fiction or non-fiction narrative, built with native technology.
Sold in app store.
Examples
Activity Books
Considerations
What is the fun, informative, delightful thing that you do?
Native dev expensive.Apps generally sell for less than eBooksDiscoverability an issue.
How ToNative Apps: expensive, proprietary development
Hybrid Apps: Written in HTML5, with native wrapper: less expensive, portable, some limitations
Baker eBook Framework
bakerframework.com
PugPig
pugpig.com
True Native: DemiBooks Composer app ~$500 per title.
demibooks.com
App-Like eBook, n.
An interactive, touchable fiction or non-fiction eBook (not app).
See: ePub 3
(Sold in bookstore)
Example
Featured in iBookstore
Touch Controls QuizzesAnimation
Testing Activities Social Sharing
New Experiences in eBooks
App-like Children’s eBooksRead To Me, Ambient Soundtracks, Highlighted Words now Standard, iBooks
Graphic Novels, Animation
CulinaryHow ToRich presentationInteractive diagramsIngredient mailersSocial sharingmore...
Numerous Untapped CategoriesSpecial InterestBiographyHumorHistorymore...
Considerations
What is the fun, informative, delightful thing that you do?
iBooks now, ePub 3, new platforms coming
Attention-getting, higher prices, discoverable, less expensive
As The Medium Evolves...
“Conversions” won’t cut it.
Digital first titles will make the best use of device capabilities.
Includes originals, adaptations.
Different set of talents required.
Thanks!
Happy to talk in more detail this afternoon.
contact@aerbook.com
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