American Advertising Federation Student Conference 11 08 08

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EntrepreneursEntrepreneurs

Phil MorabitoCEO

Tel. 713.627.2223pmorabito@piercom.com

Phil MorabitoCEO

Tel. 713.627.2223pmorabito@piercom.com

Presented by

Denise Patrick

Vice President, Marketing and Creative Services

Pierpont Communications

No, Really.

It’s All True.

Do You Have What It Takes?

The one thing holding me back is __________________________.I will succeed if ____________________________.In 10 years, I want to be ____________________________.

What a beautiful child!

Was it nature or nurture?

Oldest of Five, Only Girl

Politically Active Family

Both Parents in Sales

We Should Have Seen the Signs

Garage Sale – At 4!

Didn’t play school. Didn’t play house. Played Commercial!

Majored in philosophy

I gotta get out of here!

Party Down, Dude!

Oh – Wait – This is Real Life.

Darn Job.

Marketing? Sounds good.

What do I need to know now?Involuntary Lesson:Grab opportunities.

Personality (and ego) drives choices

Admitted to myself I had big dreams

New Question: How do I do it?

Giving It A Shot

And then, I lost it…

Death and Resurrection

The “grit to fail thrice”

Slightly crazy emotional response

Kids Still Gotta Eat

Build on my strengths

Manage my weaknesses

Leverage whatever assets I had left

Results: Big Money, baby.

My First Retirement

New possibilities

Skill development

Authentic confidence

Became less of a jerk

Work for Someone Else?

OK – I’ll admit it. I was lonely.

Wanted a team environment with integrated skill base

Intrapreneurial component a big draw

I now have an office of people

to ease my loneliness.

New Areas of Study

Creating meaningful results

Building sustainable processes

Influencing with transparency and authenticity

Persuasion vs. Manipulation

I Want More Than 15 minutes…

Facilitating Thought vs.

Preaching the Right Answer

Questions and Comments

www.piercom.com/blog

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