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OGCDP CommissionAnnual Leaders Conference - Kolkata ‘15
customer flows
EXPA
W H Y
Our organizational
stand -
Leadership development
Becoming truly customer centric
Our competitors
push
EP’s Journey
Our New CF
• Higher importance to marketing of opportunities• Virtual Tests and Shortlisting, Interview doesn't have to take
place on both sides• Need for faster customers response, otherwise applications are
withdrawn after 15 days• Re-allocation of EPs within project• Job Description and Working Hours checking• Materials set by MC sent out automatically to EP upon match• Dates updated upon match
• Opportunities Transparency• EP can easily go through the process• Better Promises and Expectations• Better offering of value• Matchability recommending suitable TNs to EPs• Standards (LEAD, Preparation, Expectations Setting) Alignment
and tracking• Insurance Upload• EP & EP Manager approve match
ICXOGX
ACTIVITIES KPIs
outgoing
Gcdp• STRANGER: Market Analysis, Brand Positioning, Sub-brands definition
according to your entity partnerships and market focus• VISITOR: Optimize website, clear conversion flow, attract everyone to sign-
up.• LEAD: Promote the specific opportunities, as anyone can see them! Strong
synergy with oGCDP Operations to understand TN’s value proposition.• MATCHED: Collect expectations (first chapter of storytelling!), agree on
communications framework and reporting milestones• REALIZED: Showcase Interns’ story in your Global Citizen materials. Focus
on the Leadership Development Model elements and inbound content (culture, learnings – easy-to-share content)
• COMPLETED: Use NPS to adjust your product packaging, start marketing new opportunities!
• PROMOTER: Engage the EP in events and with media, upsell (TLP? GIP?), capitalize on re-integrated EP for leads generation through referrals.
•
#website visitorstime spent on website
# sign-ups# applications
NPS Score# stories collected from
EPCONVERSION METRICS Sign-ups / Visits
Applications / Sign-upsTime to first application
Sign-ups through referral
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