#ACPA12 - Engaging FY Students on Facebook

Engaging First-Year Students on Facebook Before, During, and After Orientation

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How comfortable are you with using Facebook for your job?

Fred Flintstone

Poll

Mark Zuckerberg

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@kathy_petras@tomkrieglstein #TOMATHY

One Student’s Story

(video removed)

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65%more

comfortabletransition

76%pre-orientation

increasedexcitement

93% of students have accounts:

@kathy_petras@tomkrieglstein #TOMATHY

63% login everyday:

@kathy_petras@tomkrieglstein #TOMATHY

5,000,000,000

minutes per day9,512Years Per Day

1. In person

2. Phone

3. Inst. Email

4. Texting

5. IMing

6. Facebook

1. Facebook

2. Texting

3. IMing

4. Per. Email

5. Phone

6. In person

STAFF STUDENTS

98% of colleges have Pages:

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.36%Average Level of Page Engagement

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1) It doesn’t cost anything

2) There’ll be instant payoff

3) You need to be on every tool

4) Social Media fixes a crappy “product”

4 Myths of Social Media

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How Many Facebook Pages

Do You Manage/Oversee?Q:

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History

Current Usage

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Current Usage

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Current Usage

Student Feedback

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History

Current Usage

Staffing / Managers

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3meetother

students

4answer

questionsabout BW

85%

meetpeople

60%

BWinfo

55%

questionsanswered

Student Feedback

Scale of 1-5 Why Joined?

@kathy_petras@tomkrieglstein #TOMATHY

Groups vs Pages

• Facilitating Relationships

Limitations

• Individual Analytics

• Top Down Control

• Relevancy

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Additional Considerations

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Accessibility

Community Standards

Privacy / Information Shared

Allowing for “Organicness” of Group

“Organicness”

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@kathy_petras@tomkrieglstein #TOMATHY

1) Content For All

Recommendations

2) Maximize Your Time

3) Tacking Success

90-9-1 Rule

Hootsuite Hosts Repurpose

∑edges e

U W de e eSimple

Engagement

Longer Answers

Your Leaders

Likes Interactions

Positive Interactions

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Positive Interactions

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Positive Interactions

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QUESTIONSthoughts?

feelings?

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