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Is a landing page an MVP? After looking at Eric Ries' and Ash Maurya's definition of an MVP, my conclusion is no. I offer 4 different types of MVPs (email, blog, paper, video). I also offer my version of Buffer MVP and how I made money in one day.
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A Landing Page is NOT an MVP
@RamliJohn
Question...
Is a landing page a minimum viable product?
Think of an awesome idea
Create a sexy MVP landing page.
Get a billion sign ups before the product is built.
Build the product
Make a bazzilion dollars.
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Road to Richness
MVP
A version of your “product” that maximizes validated learning by delivering and
capturing customer value for the least amount of effort
Landing Pages
Maximize validated learning
Capture Value
signed up?
You: Cool, let’s chat
Customer: FU, spam!
You: Why didn’t they sign up?!? Is it bad copy, design, AdWords?
Maximize Learning?
Capture Value?
Riskiest Assumption
MVP should test your riskiest assumption.
The biggest risk for most startups is not technology but the market
(i.e. get paid).
What about Buffer?
http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it
My Buffer MVP
https://popapp.in/projects/529e25fc0c6f1a855d00021b/preview
I got paid!
http://ramlijohn.com/my-buffer-mvp-idea-to-paying-customer-in-1-day-without-a-landing-page/
Hack Your MVP
Email MVP - ex. AngeList, TimeHop
Blog MVP - ex. Groupon
Video MVP - ex. Dropbox
Paper MVP - ex. my Buffer MVP
Low
High
Effo
rt
Use Landing Page to Scale Value Capture
Do things that don’t scale first, before you do - Paul Graham
http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/
@RamliJohn
Ramli John
Ramli@RamliJohn.com
www.RamliJohn.com
Lesson learned:
Be patient for growth, but hungry for profits ($$$)
First MVP should not be scalable but capture value ($$$)
Use a landing page to scale value capture through pre-orders
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