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The 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review is now available from Bowker. Longtime publishing veteran Mark Gilroy comments on 7 select developments, from eBook sales to gender differences.
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7 SelectUpdates from the
BookPublishing Industry
Mark“M.K.”Gilroy
BOOKVLOG
SOURCE
R.R. Bowker Market Research
(Highlights from the 2012-2013 U.S. Book Consumer
Demographics & Buying Behaviors Annual Review)
144% OF U.S. BOOK DOLLARS ARE NOW
SPENT ONLINE.
(Up from 39% in 2011.)
This is made up of both physical and
eBook sales.
MARK’S COMMENT
“There would have been growth in the share of business done online anyway, but the demise of Borders in 2011 was undoubtedly a significant factor for the degree of spike.”
2eBOOK SALES
Accounted for 11% of dollars spent in 2012
Up from 7% in 2011
MARK’S COMMENT
“There is a wide range of estimates on percentage of units sold as eBooks—safe to assume 20% give orthis take. When compared to dollars, highlights price point suppression on eBooks.”
3eBOOKS AND
FICTION
eBooks accounted for 20% of spending in romance, mystery,
and science fiction in 2012.
MARK’S COMMENT
“Mass market paperback sales have continued to erode; It is very obvious that the eReader continues to replace that format for fiction readers.”
4FICTION
DOMINATES eBOOK SALES
51% of eBook revenues are fiction
61% of eBook units are fiction
MARK’S QUESTION
“Why do you think fiction readers have adopted the eBook to such a greater degree than non-fiction readers?”
5BARNES AND
NOBLE
eBook sales for B&N dropped from 6% to 4% as a total of
revenue from 2011 and 2012.
MARK’S COMMENT
“After a great start in digital, Barnes and Nobel spun off their NOOK business—bruised by capital requirements. Apple and Amazon are dominating the device and digital content sales in the book universe—they are part of a bigger battle goes far beyond digital books.”
6CONSUMERS
SPENT LESS ON ALL BOOK FORMATS
(Though there was only slight fluctuation in print
formats.)
Average cost of an eBook dropped from $10.19 to $5.65 from 2009 to 2012.
Average cost of an Audio book
dropped from $17.87 to $11.50
since 2009.
(Due in large measure to digital downloads.)
MARK’S COMMENT
“Publishers know that the real value (and costs) of a book is content, but for many consumers, paper and ink is still a valuable commodity.”
7GENDER
DIFFERENCE
Women bought 58% of books in 2012
Up from 55% in 2011
MARK’S COMMENT
“This number has stayed relatively consistent through the years—at one point women were buying 60% of books.”
Complete Reportis available at
www.bookconsumer.com
(for $999.00)
MARK GILROY is a longtime writer, editor, marketer, and publisher.
INTENSE, EERIE, FUNNY - A SURE-FIRE WINNER!
– USA TODAY
A RIVETING, FAST-PACED THRILLER!
- FRESH FICTION
VISITmkgilroy.com | markgilroy.com
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MKGilroy.Author
A Sydney LaneHomemadeProducti
on
© Mark Gilroy Creative LLC
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