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White RabbitNCET Expo 2015
Paul KleinCreative Director
12 yearsB.A./M.B.A.40+ awards
White RabbitCreative Agencyweb, apps, marketingReno/L.A. 25 rabbits
How to turn your customers intobrand champions
Customers drivebrands, because customers are media.
Your product mustbe great, customer service even better.
1.
Listen andinteract to build relationships.
2.
Establish abranded hashtagfor customers to use.
3.
Add an ambassador program, peoplelove to share.
4.
Reward andsurprise your superfans.
5.
Why itmatters...
A new customercosts 7x more thanan existing one.~ Bain & Company
The probability of selling to an existing customer is 70%.~ Marketing Metrics
Happy customers tell approx. 5 peopleabout their experience.~ White House Office of Consumer Affair
Key takeaway to building brandchampions...
Make yourcustomers’hearts sing!
whiterabbit.is@wrfellows
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