2009 Presentation to the UCEA Executive Committee

report : nov 2009

UCEA Associate Director of Communications

Scott McLeod, J.D., Ph.D.Iowa State University

top 15 pages (last 30 days) : ucea.org

1. Home www.ucea.org

2. Jobswww.ucea.org/edleadershipjobs

3. Annual meetingwww.ucea.org/annual-meeting-and-exhibits

4. JRLEwww.ucea.org/jrle

5. Members onlywww.ucea.org/members-only

top 15 pages (last 30 days) : ucea.org

6. Convention hotel/travelwww.ucea.org/hoteltravel

7. Interview serieswww.ucea.org/interview-series

8. Future conventionswww.ucea.org/future-conventions

9. Who we arewww.ucea.org/who

10. Clark seminarwww.ucea.org/clark-seminar

top 15 pages (last 30 days) : ucea.org

11. 2009 convention programwww.ucea.org/program-2009

12. Principal turnover researchwww.ucea.org/principal-turnover-research

13. Contact UCEAwww.ucea.org/contact-ucea

14. Jackson scholarswww.ucea.org/jackson-scholar

15. Conference participant roleswww.ucea.org/participant-roles2009

Google juice : educational administration

#7UCEA

#4EAQ

Google juice : educational leadership

#6JCEL

Google juice : school principals

Google juice : school superintendents

recommendations

Set up Google Analytics account Turn home page into news feed (RSS) Expand descriptions of UCEA resources• Interview series• Policy briefs• UCEA Review

More social media channels• YouTube, Facebook, Slideshare, Twitter lists,

iTunes podcast channels, social bookmarking, etc.

recommendations

Move CASTLE to UCEA web site Expand authorship• Web site (including home page news feed)• Twitter• Interview series (program centers, others)• Discussions (program centers, others)• Other social media

Establish expectations for some folks/groups Tutorials (social media, JCEL, SLPPS)

recommendations

Home page search engine / design optimization• 5 most recent tweets, 5 most recent interviews, etc.• Aggregation of CASTLE blog network feeds• YouTube / Slideshare / other feeds

Search engine optimization Advertising (on site, buying keywords) Publicize better electronically, print, F2F• Brochures, reports, journals, business cards,

e-mail signatures, etc.

recommendations

#ucea hashtag Get creative and interactive• Sub-sites (program centers, Jackson / Clark

scholars, Rethinking the Ed.D., Urban Lead. Devt.)• Interview series (discussions, author talks)• Policy briefs (RSS, discussions)• Discussion events• Convention (RSS)

Move EAQ & JCEL to site

final thoughts

Patience! You’d be surprised

how people access UCEA resources

More content = more visibility

Distributed authorshipis both necessary andimportant

final thoughts

Promoter v. trusted voice Giving up control benefits UCEA LOTS of potential here…

Can I make a 2009 convention blog for news, podcasts, videos, etc.?

questions?

Scott McLeod, J.D., Ph.D.Iowa State University

dangerouslyirrelevant.org/contact.html