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Promote Your Group Trip
10 (or more) Tips for Success
Sponsored by:
Presenters
Laura Wallendal, Co-Founder, EdTrips
Kevin O’BrienK-12 ESL Educator, MBA
Hone Your Message: What’s Special? Why Your Trip?
Identify the benefits
Demonstrate that value in a concrete way
Determine the Target Audience
Who is most likely to benefit?
Who is most likely to be able, willing, and interested?
Look at groups in your school or organization
Think about the specific best way to reach them
Key to Success: The Write Up Be concise and catchy
Focus on the benefits to the traveler
Make it clear—more substance than sizzle
Test it out with several people
Make sure it works in many formats
Timing Is Everything: Start Early
It takes, on average, seeing something 7 to 11 times to notice it
Start early to give word of mouth time, develop a comfortable cadence, and give it time
Your audience gets time to plan
Early signups also help show the trip is filling
Distribute Your Message On Several Channels
Don’t put all your eggs in one basket!
It’s best to reach people on multiple channels-they’ll respond more often, and more readily
Email: Send at a regular, but not aggressive pace
Flyers: where people actually go
Posters: Make it memorable!
Postcards: Mail smart!
Use Social Media Wisely
Post engaging content, not just updates
Encourage members to re-post
Get people involved in sharing!
Videos, images (not with kids) are engaging and let people really see the venue—an important factor in deciding to go!
Go where your attendees are-Facebook, Twitter, Pinterest
Team Up With Other Groups
Find similar groups
Market together
Better budgetarily, and also better experience
Figure out early who handles logistics, money, and other details
Work with Your Influencers
People who take frequent trips
Have a wide network
Love your trips
Say great things about them
Users of social media
People who are members of allied groups
Work with the Venue
Promotional materials
Connect to other groups
Add other attractive venues to itinerary Often at a discount, making the trip a better
value
Site visits can become promos: Video Photos Blog posts
Social media support
Get Creative!
Spread the news
Ask your team to help
Join forces
Send reminders
Offer an early bird
Thank You!
EdTrips is the new, easy way to plan and manage educational travel from around the corner to around the world. Using the EdTrips platform, you can manage your entire trip as easily as you send an email.
Promote And Organize in Just Three Steps:
1. Create a beautiful webpage to showcase your trip, manage payments, and secure permission forms.
2. Promote your trip, with custom emails and invitations to travelers
3. Collect payments, add itineraries, invite chaperones-manage your trip quickly all in one place.
It’s free for teachers to use.
Start planning your next trip in less than a quarter of the time it usually takes!
Try It Out at EdTrips.com
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