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This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
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10 Rules for Growing your Florist Business with Social Media & Mobile Marketing
Presented By: Michael Tucker
Overview
• Welcome
• Who’s here?
• Where does social media fit?
• 10 Rules
• Q & A
So…Let’s start asking a BIG question
Where does social media fit into your internet marketing
efforts?
Where Does Social Media Fit?
The FoundationWebsite/Blog
Creative & Powerful Messaging,
Text, Video & Audio
SEO + Local Search Google, Yahoo, Bing
Paid Online Advertising
Social Media & Mobile
Marketing
Traditional Marketing &
PR
Measurement of Results
Track Actions & ROI (Views, clicks, visits, likes,
comments, retweets, leads, calls, sales
$CRM/email
system
Content Creation
Traffic Generation Capture &
Conversion
Core Elements of Internet Marketing for Small Business
Let’s zoom in to the social media component…
Website/Blog
Email List
YouTube
LinkedIn Twitter
PR (Radio, TV, Newspaper,
Guest Blogging, Print
Publications, Online Articles)
Wheel of Social Fortune
Goal: make all these areas work together to build community and increase brand engagement
Mobile/Text (SMS) List
Let’s discuss 10 Rules that will answer these questions.
Rule # 1
• Choose your business goals then your social media goals
Example
• Business Goals:– Increase local sales by 15% next year – Build deeper relationships in key channels of
opportunity to increase referral sales– Reduce customer service wait time by 50%– Enter the British market within next year
Example (cont’d)
• Social Media Goals– Build brand awareness – Increase lead generation– Build Community– Enhance Customer service– Recruit quality employees
Rule # 2• Update current marketing plan and/or• Create a social media plan to support goal
achievement
Elements of a Social Media Plan
• Goals• Target Market• Selection of social networks ( and 3rd party tools)
and how they will be used• Integration Strategy• Management Strategy• Metrics Plan• Budget• Schedule
Rule # 3
• Choose your Social platforms wisely– Only setup platforms that will help you
achieve your goal and that you will actually use
– Just because it exist doesn’t mean you need to use it
– An unattended profile is worst than none at all
• 900 Million Users• Mobile Updates• Branding• Picture Albums• Groups (Florist of FB)• Promote Events• Personal & Business
Pages• USE: Maintaining
Relationship & Community
• 400 Million Users
•140 Character Limit
•Laser Target Followers
•Target Geographically or Keyword
•More Aggressive Marketing
•Lead Generation
•Keyword Research
•Monitor Brand
•USE: Build Buzz and gaining exposure
• 200M Professionals
•Average income $100K +
•Locate Industries or Executives
•Group Participation
•Recommendations
•Introductions
•USE: Connecting with influencers and decision makers
•2 Billion Views a day•Build Relationships•Building Buzz•USE:Education, Entertainment, & Relateability
Social Advertising
Introducing…
• Google +
• 4 Square
• Skype
• Mobile Ads
Rule # 4• Look for ways to integrate Social Media
with PR & other forms of marketing
Rule # 5
• Customize social brand experience– Customers will judge your success by how
successful your FB page looks
Rule # 6• Become Easy to find with… • Google Places • Bing & Yahoo Local • Review & Directory Sites
– Merchant Circle– City Search– Super Pages– Yellow Pages– Yelp
Rule # 7• Use video to build relationships and create
conversions
• Tell a story• Educate customers
about your product or industry
• Show what it’s like behind the Scene
• Share testimonials
Rule # 8• Don’t forget about QR codes and Text
messaging
Get Double Text Credits Promo Code:
SOCIALMOBILEBUZZ
Rule # 9
• Grow nationally and or internationally with webinars and online training– Provide training about your industry– Educate clients about choosing the right
product– Educate clients about your products– Just help people solve their problems!
Rule # 10• Work together and have fun
• “Like” supporting businesses
• Comment on each other’s Walls
• Tag other’s in company post
• Recognize the success of other local firms
Thank You!
Text SMbuzz to 69302
Social Mobile Tips and 25% off a Social Media Plan
Phone:520-309-5295
SocialMobileBuzz.com
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