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The 10 Biggest Mistakes Marketers
Make In Tough Times
1. The BIGGEST mistake marketers make during tough times is adopting a bunker mentality.
Myth: It’s a waste of time and money to continue spending on marketing during an economic downturn.
2. During tough times, marketers make a mistake when they continue their current message as if nothing has changed.
Myth: If I act as if nothing has changed, nothing will.
3. During tough times, marketers make a mistake when they don’t closely track results with the expectation of making changes based on the findings.Myth: During a recession all bets are off and trying to track marketing is an exercise in futility.
4. During tough times, marketers make a mistake when they don’t meet their customers where they are.
Myth: Even in recessionary times, my customers are right where they’ve always been.
5. During tough times, marketers make a mistake when they market what they want to sell rather than what their customers want to buy.Myth: I know what my customers want because they have a buying history with me.
6. During tough times, marketers make a mistake when they don’t recognize an opportunity that presents itself.
Myth: In a recession, opportunities are hard to come by.
7. During tough times, marketers make a mistake when they let their expectations outgrow their budgets.
Myth: I can safely cut back on marketing resources during tough times without doing long-term damage to sales.
8. During tough times, marketers make a mistake when all their efforts and resources are directed at acquisition to the exclusion of retention.Myth: When times are tough, I need to concentrate on acquiring new customers to have any chance of surviving, let alone growing.
9. During tough times, marketers make a mistake when they don’t listen carefully to the counsel of the advisors they are paying for.
Myth: I need to be on a high level of alertness, ready to react to the changing market.
10. During tough times, marketers make a mistake when they don’t make public relations a bigger part of their marketing effort.
Myth: To prosper in a recession, I need to put all of my marketing resources into advertising and promotion.
Thank You.
For more information, and to experience“a Different Kind of Ad Agency,” contact:
http://www.lovescott.com
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