WE07 - “Light Green, Medium Green, dark Green – which Green is yours?”

LAUNCH: Celebrating Leadership

Our journey began in Gothenburg 2010

We realized we needed a way to understand and compare destination sustainability performance

25 cities benchmarked performance in 2012 and 2013• 7% overall increase in destination

performance compared to 2012

• MICE industry performance (software) increased a significant 11%

• By 2013 45% of CVBs had developed a sustainability strategy, up 20% from 2012

• 74% now have sustainability information on their destination websites compared to 25% in 2012

• Eco certification increased to 60% of total hotel room inventory and 59% of the congress and exhibition centres

We created and launched the Scandinavian Destination Sustainability Index

It evolved to become the GDS-Index

The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative created to help Destinations, Convention Bureaux, Event Planners and Suppliers drive the adoption, promotion and recognition of

sustainable practices in their city and in the global events industry.

In 2014 we decided to share the project and make it global

Our Mission

The Global Destinations Sustainability Index is a collaborative project between ICCA, the ICCA Scandinavian Chapter, IMEX and MCI. MCI is responsible for the benchmarking, assessment and consulting of cities

and overall programme management.

Today: Index Partners

Launch at IMEX 2016, today we have • Barcelona, Frankfurt, Geneva, Glasgow, the Hague, Houston, Nantes, Kyoto,

Melbourne, San Francisco, Stuttgart, Sydney • 5 capitals and 20 destinations from Norway, Iceland, Finland, Denmark and

Sweden• Our goal is to have 100 destinations by 2020

Participating Cities

How does it work?

WWW.GDS-INDEX.COM

Developed by MCI Sustainability Services and 25 Scandinavian cities the GDS-Index methodology measures and compares the

social and environmental sustainability strategies, policies and performance of the

participating cities.

The GDS-Index is based upon a performance review of four key areas:

Benchmarking Methodology

The destination CVB or DMO completes a questionnaire gathering answers and

providing 40 key performance indicators.

MCI Sustainability Services assess and validate the answers, requesting further

information if required.

The website is then updated with the destinations ranking.

The GDS-Index is based upon a performance review of four key areas:

Benchmarking Process

Finding Destinations

Analyzing Destinations Overview

Analyzing Destinations In Detail

Comparing Destinations

For cities starting on sustainability –it takes approximately 12 to 20 hours spread over 2

to 4 weeks to gather the required data.

Nearly all data is already held by the CVB or its partners (hotel, restaurants association).

Generally the CVB team have to talk with the environment department of the city

municipality to get some data.

For advanced cities and cities repeating the Index it takes between 6 to 10 hours.

The GDS-Index is based upon a performance review of four key areas:

How much time is involved?

In-depth Assessment

Community Development

Marcom

Monitoring & Reporting

Policy and Incentives

Standards & Education

Strategy & Engagement

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4

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Leadership Performance City Performance

Cities and CVBs wanting help to improve their strategy can choose the Assessment

Package.

This is a more in-depth assessment of destination strategies, policies and

initiatives, identifying gaps and opportunities for improvement.

The custom report looks at 6 categories and over 80 criteria; presenting the benchmark

analysis, performance scorecard and strategic suggestions for improvement.

CATALYSECOLLABORATION

BUILD & PROMOTE BRAND REPUTATION

DRIVE PERFORMANCE

RESPOND TO & DRIVE CLIENT DEMAND

ACCELERATE INNOVATION

How will the GDS-Index Benefit CVBs & Destinations?

How does my CVB participate?

Service Levels & Pricing

There is special pricing for ICCA Scandinavia Members

Implementation

COLLATE

• May to Oct 2016

• Destinations start to collect and submit data

• Benchmarking starts

• Support offered to help destinations

PROMOTE

• Media activation

• Chapter activation

• Country Activation

• IMEX US Activation

ANNOUNCE

• Final results announced at ICCA Congress, Nov

• Workshop• Awards

ENGAGE

•Focus on engaging planners•Sessions at•IMEX Frankfurt, Apr•IMEX US , Las Vegas, Oct

•Develop partnership with WTO & GSTC

PHASE 2: 2017PHASE 1

The GDS-Index helps destinations to engage clients and partners around sustainability, and develop a strategy in alignment with the UN Sustainable Development Goals.

We are working on a partnership with the UN WTO and the GSTC to create a MICE relevant sustainable destination certification

Next Steps

Develop and implement tools to monitor sustainable

development

3 Specific SDGs for Business Tourism

“”

• Contact us to participate• Tweet, facebook, linkedin the press release and web• Tell your CVB and destinations friends. Invite them to join• Join the sessions at IMEX

Call to Action

Make Some Noise

https://www.facebook.com/GDSIndex/

@GDS_Index

http://gds-index.com

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The Index is about PROGRESSNot perfection

For more information, kindly contact:

Guy BigwoodMCI Group Sustainability Director

Guy.Bigwood@mci-group.com

Hotels at more than 100 destinations

We don’t believe in a standard product, since there is no standard guest

An operational and franchise company established in Norway in 1990.

187 hotels in Scandinavia and the Baltics.

Part of Choice Hotels International, with more than 6,300 hotels in over 35 countries.

The world’s sixth-largest hotel chain.

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3 chains

187 hotels

31,093 rooms

12,932 employees

from 129 countries

8.9 million guestsin 2015

11.2 million onlinevisitors

12 hotel projects

WeCareSustainability

185 ISO-certified

hotels

1,124,610 Nordic Choice Club

members

38% in equity

Sales of NOK 9.2 billion

(including franchises)

16independent

hotels

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WeCare

We share a tradition and culture of doing more than what is expected of us – for our guests, for our people, for society, and for the environment.

WeCare PEOPLE

We want to do more for our people.

That is why we create opportunities for people both within and outside our organisation.

And we want our guests to feel a little better after having stayed with us.

Employees

Suppliers

Local

Guests UNICEF

WeCare PLANET

We want to do more for the environment.

That is why our business will leave the smallest possible climate footprint throughout the value chain.

Good, healthy, and sustainable food

Environmental focus at all hotels with ISO 14001 certification

WeCare PLANET

NORDIC CHOICE Food platform

– Good food that makes you feel well!

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MEATBALLS +GREEN

1/3

1/3 10%

1/3 10% 1 bn

24 cm 21 cm

21 cm-20%

1 kg = 40 NOK

-20% 600 tons = 24 MNOK= 1160 tons CO2

EACH YEAR

BUSINESS AS USUAL IS NOT AN OPTION

IDF World Diabetes Congress & Sustainability

Delphine SartiauxGlobal Partnership Manager

International DiabetesFederation

IDF Mission: Promoting diabetes care, prevention and a cure worldwide230 member organisations in 170

countries, 7 regions

IDF activitiesADVOCACY & CAMPAIGNING BUILDING THE EVIDENCE SHARING BEST PRACTICE

HUMANITARIAN SUPPORT CONVENINGGLOBAL GUIDELINES

World Diabetes Congress in figures

• 12,000 to 15,000 attendees

• 220 programme hours

• 375 invited speakers

• 2,200 abstracts

• 1,500 paper posters and

30 hours of e-poster discussions

• 16,000 sqm exhibition space

• 80 exhibitors

World Diabetes Congress, A Global Congress

Cape Town 2006

Mexico City 2000

Paris 2003

Montréal 2009

Vancouver 2015

Melbourne 2013

Dubai 2011

Abu Dhabi 2017

IDF “green” initiatives • WDC 2015 held in a “Green” Congress Center

• Only 1 combined shipment of materials

• IDF Booth: • All IDF publications on memory sticks• Paper publications only available for purchase• Use of screens instead of printed posters

IDF “green” initiatives • Printed programs books

in congress bags only upon request at registration

• Promotion of congress app

• Paper badges replacing plastic badges

• More use of digital signage

IDF “green” initiatives

• Lunch bags made with recycling paper or “reusable” plastic bags

• Buffet format with healthy food choice• Leftover food to local charities

Other IDF sustainable initiative: promotion of healthy food & physical activity• “Take the steps” campaign (instead of using

escalators/elevators)• Well being areas promoting physical activity• Use of gym balls instead of chairs

Conclusion • Environmental effects on health is proven!

• Sustainability efforts to be pursued : • For future congresses, with the collaboration of each stakeholder

(from attendees to exhibitors)

• For promoting better environment, such as healthies cities programmes and campaigns

EAIE green?

Anne Berrevoets, Events Coordinator

European Association for International Education (EAIE)

EAIE in Glasgow

• RfP

• ‘Green does not get you on a shortlist’• Decision making process within (our) association

• Other ‘green’ or sustainable measures (2015 examples)

• Verdict: light green• At the moment very incidental nature.• Not tackling the big issues

• Ambitions: dark green• First moves are being made to include sustainability in

Association’s strategy. Currently more on social responsibility and inclusivity.