Ten Characteristics Of Next Generation Financial Services Websites

Ten characteristics of next-generation financial services

websites

By Tim van Tongeren @ EDS http://experiencedesignscout.wordpress.com

50%of consumers enjoyed the recent interactions with their banks

Source: http://experiencematters.wordpress.com/2007/11/27/forresters-2007-customer-experience-rankings/

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34%of consumers trust banks to treat them fairly and honestly

Source: Forrester Research, Building Stronger Customer Relationships, January 2006

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43%of consumers think banks make financial services simple

Source: Forrester Research, Building Stronger Customer Relationships, January 2006

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EnjoymentComprehensio

nTrust

EasyFun

DifferentPretty

GraciousOpen

Secure

EducativeHelpful

Pro-active

Customer

Financial Institution

Enjoyment // Easy123456789

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Enjoyment // Fun123456789

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Enjoyment // Different

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Enjoyment // Different

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Enjoyment // Pretty

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Enjoyment // Pretty

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Trust // Gracious

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Trust // Gracious

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Trust // Open

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Trust // Open

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Trust // Secure

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Comprehension // Educative

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Comprehension // Helpful

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2

3

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Comprehension // Pro-active

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Comprehension // Pro-active