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Boring! Get off the stage! How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software. Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.
Citation preview
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How to demo like a demon
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Leila BoujnaneIdée Inc.http://hyperbio.net/http://ideeinc.com/lboujnane@ideeinc.com
David CrowMicrosoft Canadahttp://davidcrow.ca/david@davidcrow.ca
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Photo http://flickr.com/photos/editrix/2052994682/
What makes a
great demo?
Photo by http://flickr.com/photos/paranoidroid/1471980792/
Create something worth demoing!
Photos by Davies+Starr from NY Mag – The Perfect Prescription
http://nymag.com/nymetro/health/features/11700/
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What are you doing?Explain why users want it.
Paul Graham http://www.paulgraham.com/investors.html
Photo http://flickr.com/photos/marjorie/150347349/
Your job is toget people excited!
9Photo by Shaul Schwarz/Reportage for The New York Timeshttp://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin
Know youraudience
10Photo http://flickr.com/photos/genista/228006200/
Know your venue
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Control
Photo http://flickr.com/photos/stitch/200685439/
Have a
backup plan
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What is your message?• “…will offer internet-based business
productivity services addressing the needs of Information Workers in organizations of all types to help individuals, their teams and entire organizations transform their full range of information into real business value.”
• “…provides web-based tools that help businesses work better.”
Microsoft to provide web-based tools focused on helping businesses work better
Photo http://flickr.com/photos/noamg/216539661/
Craft a story
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Imagine
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Think about how people are actually going to use something
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Script
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Do the last thing first
Don’t start with talk!Photo http://flickr.com/photos/csaavedra/168359136/
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A demo is not a tutorial
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Use real data
Photo http://flickr.com/photos/livatlantis/1287496582/ /
22Photo by http://flickr.com/photos/8lettersuk/124648381/
Cut the jargon!
Photo http://flickr.com/photos/sveinhal/2231367800/
Don’t take questions
until the end.
End with an exclamation!
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Demo Boo Boos
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Hardware & Software
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Lack of preparation or how you can’t
demo forshit!
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Successful demos need
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Make eye contact
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Seem confident
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Be a magician
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Passion
Slow down, breathe
SolutionStoryScript
Resources• Presentations
– Presentation Zen - http://www.presentationzen.com/– Beyond Bullet Points - http://www.beyondbullets.com/– The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint
• Pitching– The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm
• Demoing– How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html– Demoing Software for Fun & Profit -
http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html – How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html
• Example Demos– DabbleDB 8 Minute Demo - http://dabbledb.com/demo/– DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html– Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos
• Business Plan– Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/– Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa– Business plans – What goes in there? - http://technosailor.com/2007/03/14/business-plan-series-part-1-
framing-your-plan/
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Leila BoujnaneIdée Inc.http://hyperbio.net/http://ideeinc.com/lboujnane@ideeinc.com
David CrowMicrosoft Canadahttp://davidcrow.ca/david@davidcrow.ca
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