Design Thinking @ Russian Universities. Journey

Design Thinking @ Russian Universities

Journey

Anna Ploskonos

20 - 22 September 2012 d.confestival  Hasso-Plattner-lnstitut Potsdam

design thinking labCollaborative Innovation & Experience Design

d.school Stanford University, Software Design, 2007

Our Story

Our Work

Lomonosov Moscow State UniversityFaculty of Economics • Needfinding course for master students of innovation

management, master degree program• 1-month program of design thinking

British Higher School of Art and Design• Summer intensive course “Design Thinking 2011” for designers

and managers with a corporate partner – VTB 24 bank • Design thinking as a part of design-management program

Higher School of EconomicsBusiness Incubator• 1-month program for young entrepreneurs (2011)• 1-month program for young entrepreneurs (2012)

Prototyping

Problems that We Faced

No sustainable ecosystem. Change in interests.

Lack of experts with experience of NPD.

Gap between the curriculum and real market needs.

Russian Context

Fear of failure and saying wrong answers.

“Measure seven times, cut once.”

Achieving ambitious goals vs. solving everyday problems.

We Create an Environment

At the beginning of the project, we create the rules of the game together with participants.

Making experiments and mistakes.

Questioning.

Generating a lot of ideas.

Building on ideas of others.

Having fun.

No hierarchy.

Value to Participants

Understanding of importance of HCD.

Understanding of own creative process.

Professional development. Creative hunger.

As the result, we have a community of design thinkers, entrepreneurs and movers.

Interest in Design Thinking

Book “Change by Design”

Tim Brown

in Russian

«Дизайн-мышление в бизнесе. От разработки новых продуктов до проектирования бизнес-моделей.»

Design Thinking @ Universities

Moscow University for Industry and Finance “Synergy”Faculty of Design

Lomonosov Moscow State UniversityFaculty of Economics

British Higher School of Art and DesignDesign-Management

Skolkovo Moscow School of ManagementMBA

Embedding design thinking into the curriculum

Our Next Challenge

2 semestersʼ program for engineering students:

Development of studentsʼ design skills. Project-based program. Innovative solution.

1 Part – problem definition (needfinding)

2 Part – solution definition (prototyping)

3 Part – solution design (human, business, technology)

Thank you!