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Kees Noorman, Director Business Development and General Affairs - William McDonough + Partners EU - The Netherlands
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Kees NoormanWilliam McDonough + Partners
© 2008 William McDonough + Partners
WM+P
MBDC
MCMcDonough ConsultingSpeaking Engagements
McDonough Braungart Design ChemistryProduct & Process Design
William McDonough + PartnersArchitecture & Community Design
© 2008 William McDonough + Partners
CRADLE to GRAVE design paradigm
TAKE raw materialextraction and synthesis
WASTElandfillincineration
MAKE manufacturingproductiondistributionuse
© 2008 MBDC
Optimal Sustainability
Eco-efficient Design
Flight Path
Eco-effective Design
Leadership
TimePresent
Share
hold
er
Valu
e
Future
1 Insist on the right of humanity and nature to
co-exist
2 Recognize interdependence
3 Respect relationships between spirit and
matter
4 Accept responsibility for the consequence of
design
5 Create safe objects of long-term value
6 Eliminate the concept of waste
7 Rely on natural energy flows
8 Understand the limitations of design
9 Seek constant improvement by sharing
knowledge© 2008 William McDonough + Partners
Biological Metabolism
Technical Metabolism
© 2008 MBDC
EcoWorx Polyolefin Material
Newly Polymerized
Nylon 6
Ecosolution Q Facing
Fiber
Ecoworx Backing
Recovery & Separation
Mechanical
Recycling
Chemical Recycling
Carpet Tile Production
Carpet Tile Sale
& Use
Are you using reverse logistics? © 2008 MBDC
•Is it a biological or technical nutrient?
•Are materials recyclable/compostable?
•Do you have reverse logistics?
•Does your energy come from renewable sources?
•Is your water drinkable?
•Are you practicing social fairness?© 2008 MBDC
•Is it a biological or technical nutrient?
•Are materials recyclable/compostable?
•Do you have reverse logistics?
•Does your energy come from renewable sources?
•Is your water drinkable?
•Are you practicing social fairness?© 2008 William McDonough + Partners
Consider a tree:• produces oxygen• creates habitat • stores carbon• fixes nitrogen• distills water• builds healthy soil• use the sun’s energy to make food• creates cooling through evaporation• changes with the seasons• self replicates
Solar oriented, solar powered
Safe materials inclosed-loop cycles
Treats water as precious resource: capture and reuse
Healthy workplace that promotes community, connectivity
Abundant daylight and fresh air
Anticipatory design: adapts and evolves over time
Is native to its place
© 2008 William McDonough + Partners
04/11/23 16© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
Imagine a cradle to cradle building…
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
Setting Priorities,Making Choices
© 2008 William McDonough + Partners
Site
Water
Energy
Materials
IEQ
Goals
Best Practices: LEED
Strategies
Owner
Mission
Project Principles
Beyond Best Practices: Eco-effective Design
© 2008 William McDonough + Partners
Site
Water
Energy
Materials
IEQ
Project Goals
Project Principles
Beyond Best Practices: Eco-effective Design
Owner
Mission
Strategies
© 2008 William McDonough + Partners
© 2008 Anshen + Allen / William McDonough + Partners
© 2008 William McDonough + Partners
focus on patient / exam rooms© 2008 Anshen + Allen / William McDonough + Partners
identifying key materials
© 2008 Anshen + Allen / William McDonough + Partners
© 2008 MBDC / William McDonough + Partners
NASA Collaborative Support Facility
NA
SA
CS
F
NA
SA
CS
F
NA
SA
CS
F
NASA CSF | RESULTS
2500GJ
0
1250GJ
87% reductionfrom 1,025,000 gals/yr for a conventional
facility to 137,000 gals/yr
100% reduction from 455,000 gals/yr for a
conventional facility to 0 gals/yr
1.25 m
0
750k
500k
0
250k
Bas
e C
ase
Bas
e C
ase
Bas
e C
ase
90% reduction from 2300 GJ/yr for a conventional
facility to 240 GJ/yr
Potable Water SewerEnergy
PERFORMANCE
NASA CSF | RESULTS
Potential Cradle to Cradle Certified
10% certified products based on construction cost
100%
0%
50%
MATERIALS
Com
posi
te
Site
Str
uctu
re
Ski
n
Sys
tem
s
Sce
ne
“We come in peace”
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
© 2008 William McDonough + Partners
Our goal is a delightfully diverse, safe, healthy and just world — with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.© 2008 William McDonough + Partners
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