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Style Guide
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Zippy Zeez
Zippy Zeez, Zipline Adventures is a company specializing in Ziplining.What is contained in this style guide are strict and specific instructions for the use and placement of the logo and type, and colors for this company. These rules must be adheared to.
All parts of this guide are copywritten by Zippy Zeez, 2013.
TABLE OF CONTENTS
Mission Statement
Logo
Color
Typography
Business Card
Envelopes
Letterhead
Brand Advertising
Electronics
Final Thoughts
4
MISSION STATEMENT
The mission of Zippy Zeez is to have a fun fearless, undaunted and adventurous experience on the zipline course. The logo has a “Z” incorporated in it to reflect the first initials of Zippy Zeez. The “Z” also represents the “Z” in zipline a fast moving way to zoom across the treetops and terrain. Ziplining is not for the feint of heart and is an experience to be put on anyone’s bucket list.
LOGO
DIMENSIONS
Zippy Zeez
Zippy Zeez
2p3
0p9
10p12.75
4p6
6p
2p7.5
5p3
2p3
Helvetica Neu LT Std65 Medium 24 pt
Helvetica Neu LT Std65 Medium 6 pt
4p12.75
0p4.5
4p12.75
0p4.5
0p4.5
0p9
0p4.5
1p6
0p9
Stroke .5Dark Green
Stroke 2Dark Green
75% reduction of the original = Maximum reduction
Triangle logo- Centered on the back of the business card top to bottom.
4p12.75
The logo dimensions above for the full size triangle “Z” are to be followed exactly. Reduction of the triangle “Z” can go no smaller than a 75% reduction.
COLORS
R: 102G: 0B: 0
C: 0M: 100Y: 100K: 71
#: 650000
R: 117G: 76B: 41
C: 40M: 65Y: 90K: 35
#: 744C28
R: 181G: 158B: 140
C: 30M: 36Y: 44K: 1
#: B49D8C
R: 18G: 93B: 53
C: 88 M: 37Y: 93K: 34
#:125035
R: 148G: 167B: 145
C: 36M: 15Y: 39K: 14
#: 938790
The colors are of the logo, the outline of the logo, the color on the envelopes, and the paper color. These are natural woodsy outdoor type colors. RGB, CMYK and Hex # color codes are annotated.
Helvetica Neue LT Std - 45-Light
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Helvetica Neue LT Std - 65 Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Helvetica Neue LT Std - 75 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
TYPE STANDARDS
3p
0p9
0p9
1p6 1p6
0p9 0p9
1p6
0p4.5
4p64p6
BUSINESS CARD
The business card will have the placing of the text at the stated pica widths from the edges as well as the logo the size and placement indicated. The paper is from French Paper Company Speckletone Oatmeal, 80C.
ENVELOPES
The triangle logo for Zippy Zeez should be minimized no smaller than that which is listed earlier in this book. It is to be placed on the front left corner of the envelope with Zippy Zeez in Dark Green, centered below it 1/8”. It is also to be displayed on the back upper flap with the address 1/8th” inch below the Triangle logo, also in Dark Green. The paper is from French Paper Company Speckletone Oatmeal, 80T. The envelope will be a standard #10 letter.
1p6
0p4.5
24 4p6
0p9
LETTERHEAD
1p6
1p6
1p6
1p6The letterhead is on standard 8.5 X 11 inch paper.The paper is from French Paper Company Speckletone Oatmeal, 80T.
BRAND COLLATERAL
Here is an example of all collateral pieces for Zippy Zeez.
BRAND ADVERTISING
The advertising of Zippy Zeez must contain the triangle “Z” with Zippy Zeez and the phone number.Anything less is not enough, anything more is too distracting.
Zippy Zeez
615-ZIPLINE
Zippy Zeez
615-ZIPLINE
22
ZIPPY ZEEZ
ZIPPY ZEEZ
DIRECTIONS
HOURS
FEES
TRAILS
MAPS
ELECTRONICS
ZIPPY ZEEZ
IPhone APP
IPhone App and applications of IPhone screens above. The coloring behind the words on the second IPhone are to be the same color as the letterhead(taupe colored). Image behind the words should be a scenic photo of a part of the Zippy Zeez course. The App is for use on IPhone and IPad.
FINAL THOUGHTS
This manual was created to keep consistency across the board with the logo and text and feel of the company. All standards must be adheared to without deviation. All parts of this manual are copywritten by Zippy Zeez.
Zippy ZeezJan Oppermann
JanOppDesign 2013
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