Zeiss a snapshot

Team Six

A snapshot of the GlobCom project

Meg JarmanRachael BrittonCameron Marett

In focus..

•Introduce you to Team Six

•Overview of the progress of the team

•Management of a virtual team

•How it differs from a ‘normal reality’ team

•Challenges faced from a PR perspective.

Team six..

Team six..

Brief..

“Develop a corporate public relations campaign..by using an integrated communication approach….which can be implementedglobally as well as adapted on region and country level.”

The international teams should develop a concept which includes •Communication approach for an international public relations campaign •Evaluation of key target groups •Objectives of the campaign, including measurement proposal•Timeline

The concept should cover at least communication measures for three regions or countries one of them Asia.

Progress..

•Completed environmental and competitor analysis’ on a regional level

•Identified market segment • Completed Environmental and competitor analysis’ on a global level

• Identified ‘SMART objectives for the campaign

Collaboration..

• Weekly scheduled Skype meeting

“On the skills side the rise of new media is the revolutionary change.” (Kevin Maloney 2010).

Collaboration..

• Weekly scheduled Skype meeting

• Feedback via Facebook

Collaboration..

• Weekly scheduled Skype meeting

• Feedback via Facebook

• Google Docs

Collaboration..

• Weekly scheduled Skype meeting

• Feedback via Facebook

• Google Docs

• Google Wiki

German efficiency?

What makes a good team?

“Coming together is a beginning. Keeping together is progress. Working together is success.”

—Henry Ford

• Compassion• Courage• Integrity• Respect for others• Honesty• Equity

Belbin’s team types

•Cameron – Plant: Generator of ideas

•Rachael – Implementer: Efficient

•Megan – Shaper: Task focused

Virtual/Reality

Face to Face vs. Virtual Positives

Face to Face

• Non verbal clues influence the way a message is interpreted, e.g. eye contact and facial expressions.

• Strengthened bond between group members

Virtual

• Reach broad geographical locations

• Save time and money

• Team tend to be more honest.

Virtual/Reality

Face to Face vs. Virtual Negatives

Face to Face

• Cultural gestures e.g. Handshake

• Personal space – cultural body language

• Language barriers

Virtual

• Difficult to build and maintain trust and identity between team members. • Extra attention needed to maintain performance.

• Self motivation and independent working.

• Limited communication channels.

Cultural considerations

“As culture is critically important to communication, so communication is important to culture…”

- Amanda Jane Succi

• Communication – language

• Planning – holidays

• Punctuality

• Attitudes

Application

“International communication is the specialised area that focuses on international, inter-cultural and multi-cultural communication and development communication” — L’Etang

Public relations models…

and theories…

Planning