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The right asset. In the right place. At the right time.
Zebra Card Printers Market
Presented by: Robert Barselou
Agenda
The Need for Cards
Market Drivers
Card Technologies
Markets & Applications
Identify with Zebra
Conclusion - Future-ready with Zebra
The Need for Cards
• Plastic cards are a part of everyday life throughout the world
• Common standards (ISO) mean they are widely accepted
• Cards (both simple and smart) will be around for many years to come
• Governmental institutions are believers in plastic cards, & drive much of the demand
Think of the different uses for cards…
The Need for Cards
• Staff identity cards• Health cards• Law enforcement• Driving licenses • Voter registration cards• National ID• Border control• Fitness club membership• Visitor ID• Access control
The Need for Cards
• Loyalty cards• Gift cards• Gun licenses• Bus passes• Library cards• Student ID (multi apps)• ATM cards (cash machines)• Product ID - deli counters• Event management
Card IndustryMarket Drivers
The card industry exhibits strong growth• Physical security (buildings and borders)• ID theft drives technology advances• Standardization increases adoption
– Chip standards– Biometric standards– Reader technology
• Ease of implementation globally
Card Technologies
• Printing technologies – Offset printing– Dye diffusion/sublimation
• Encoding technologies– Magnetic stripe– Smart cards – Biometrics
Card Market Supply Map
Desktop Printers
Offset PrintingCard, Ribbon & Laminate Suppliers
Large Scale Dye Diffusion Printers
Zebra
Desktop Segment
Zebra – A Market Leader• One of the first vendors focused on market• Over 14 years of card technology innovation
– Dye diffusion and thermal transfer• 2M cards printed EVERY DAY on Zebra printers
Opportunity• Total market value $400 - $500M (printers and
supplies)• New technologies bringing new applications and
growth• 40 – 50% of revenues from supplies• Re-transfer growing fast
– Print quality– Smart cards
Smart Cards
• Magnetic stripe (ISO 7811)
• Contact Smart cards (ISO 7816)
• Contactless cards (ISO 14443 & 15693)
• RFID UHF Cards – EPC Gen 2 ISO 18000-6b
Cards in Retail
Applications
• Staff ID
• Cash register log on
• Driver ID
• Loyalty
• Gift cards
• Account cards
Gift Cards
• Current State of the Market– $19B market in the United States alone– Gift cards accounted for $2.7B spent in
United Kingdom in 2007• Opportunity
– Annual growth rate of 110% for thenext five years (estimated)
– Retailers in most of the regionshave not unleashed the fullpotential of gift cards
Source: The Voucher association (UK)
Why Gift Cards?
Source: The Voucher association (UK)
• Cash in advance!• Uses retailer’s existing card
payment system– No additional hardware– No additional training
• Back office financial process outsourced• Multi use (unlike vouchers)• Top ups create return customers• Personalization is helping to drive growth
Governmental Cards
Applications• National ID• Driver licensing• Voter registration• ePassport• Border control• Gun licenses• Government staff• Military and police ID• Citizen benefits
Education
Applications• Student ID/Registration• Staff ID• Library Records• Exam entry• Restricted Area Access• Network Login• Union/Club Membership• Cashless Campus
Growth Markets
• Retail gift and loyalty cards• Health cards• Non credit bank cards• Transport concession cards• Use of Smart Cards• Biometrics
What Makesa Good Opportunity?
• How many cards
• Timescale
• Locations
• Security/Durability
• Color or monochrome
• Repeat/Annuity business
Example 1
100K Cards, printed in one location, mono personalization, no security required:
$17,490Printers$4,990
2 x P330m Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$1,500
100 Mono Black
Ribbons
=
Update Update
Example 2
100K Cards, printed in one location, color printing,no security required:
$59,290Printers$5,790
2 x P330i Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$42,500
85 YMCKO Color
Ribbons
=
UpdateUpdateUpdate
Example 3
100k Cards, printed in one location, color printing,hologram laminate required:
Nearly 5 xthe value ofExample 1
$83,322Printers$13,990
2 x P630i Printers
+ Cards$11,000
200 Boxes of Cards
+ Ribbons$34,999
85 YMCK Color
Ribbons
+ Laminates$23,333
166 Rolls of Custom
Laminate
=
Over 3 years, if repeated,this project could be worth over $220K
Solutions to meet Customer Needs
Value Class Performance Class Security Class
CompactBest range in industry
Budget Friendly
Top Performance Feature Rich Top Quality
Maximized SecurityHigh Performance
Top Quality
1 or 2 sided Color or Monochrome Broad Option Selection Laminator
SuppliesExcellent Recurring Revenue
• iSeries Ribbons• Built in value to customers• Improved Security:
– Custom Security Cards – Custom Laminate– UV
Ribbons Cards Laminate Cleaning kits Custom Cards and Laminates
Looking into the Future
• UHF RFID in Performance class printers– Longer read range – up to 20 feet– New applications will drive demand growth
• Leverage Photo printing technology – Acquired through joint development with Kodak– Offer best in class card image quality
• Retransfer Card Printer– Address growing demand– Unique Zebra technology advantages
Positioned forSuccess with Zebra
• Leading brand in the market
• Wide product range
• Innovation leader
• Global sales, marketing and technical support
Questions
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