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ZapItRegain Your Family Time Back!
• The more we connect via internet the more we become disconnected
• Our children spend more and more time online• Quality family time seem like a thing of the past• Parents texting their children for dinner• Kids as young as 8 are on multiple social media • MineCraft on top of everything else
Problems
As Is
To Be
ZapIt
A MOBILE app for PARENTS to CONTROL their CHILDREN’s play time on digital DEVICES
Needs
Cansetblacklistedapplica/ons Cansend
no/fica/onsCansetscheduledfree
/me
Cannotremovefromtheautostartup
Canaccessthedeviceremotely
Sendac/vityfeeds
• http://unstats.un.org/unsd/demographic/products/vitstats/serATab1.pdf• According to UN stats, there are 800 million people in Australia, New
Zealand, North America, Europe (Eastern Europe excluded, Africa and Asia are excluded from this marker sizing activity for various reasons)
• About 200 million families exist in the sample• 30% of the families have school age kids (60 million)• 60% of the families with kids buy them either at least phone or a
tablet (36 million)• Potentially 10% would pay for the app, potentially we are looking at
3.6 million hits.
3.6 million possible downloads
The customer and the user
ZapIt
Persona
Business Model
User Stories
AsaparentIwanttosetscheduleonmychild'sdevicesothattheplay/meends#1
AsaparentIwanttoconfigureparent/childdevicemineandchild'sdevicesothatonlyIcanaccesstothedeviceremotely#2
AsaparentIwanttosetapinformychild'sdevicesothattheycannotremovethecontrolapplica/on#3
AsaparentIwanttosetscheduleonmychild'sdevicesothattheycannotplayondinner/me#4
AsaparentIwanttobeabletoconfiguretheapponmychild'sphonesecurelysothatnooneelsecanhaveaccesstotheirdeviceremotely#5
Product Backlog
ZapIt
Wireframe
Justinmind Demo for ZapIt
Metric
To enable parents to Zap their child’s device remotely
AARRR
Acquisition – How many downloads have been made?Activation – How many of the downloads have been registered? Used?Retention – out of those registered users, how many are using the app frequently? How often do they use the app?Referral – How many of the new registrations are through an existing user? Is there any way to promote existing users to get discounts by bringing new members?Revenue – How are we progressing with the pricing model?
Costs
• Developer(s)• Web Hosting• Advertisement• Designers
Revenue ModelMon
thlySub
scrip
/on • $1.25per
month• Recurringeverymonth
6Mon
thSub
scrip
/on • $5.99per6months
• Recurringevery6months
One
YearS
ubscrip
/on • 9.99per
12months
• Recurringevery12months
Roadmap
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