Yvonne van Sark, Youngworks

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DO’S & DON’TS

HOW TO COMMUNICATE WITH THE FUTURE AEROSPACE EMPLOYEE?

YVONNE VAN SARK, 16 APRIL 2010

1.  RATIO VS EMOTIONS

2.  THRILL ME

3.  CONFIRM ME

4.  DO (‘NT) DISTRACT ME

5.  INSIDE = OUTSIDE

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1.RATIO VS EMOTIONS

THE ADOLESCENT BRAIN

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IMPLICATIONS

• MORE DIFFICULTIES HIGHER EXECUTIVE FUNCTIONS

• PLANNING

• MAKING CHOICES

• ANTICIPATING (LONG TERM V SHORT TERM)

X-TRAVEL

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2. THRILL ME

THRILL ME

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HOW TO… ?

•  Look for a mix between educational concepts and between theory and practice

•  Make use of the experimental thrive - > competition

•  Trial & error ?

3. CONFIRM ME

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Inspiration   Information   Confirmation  

THE IDEAL PROCESS OF MAKING YOUR CHOICE

…. BUT REALITY CAN BE VERY DIFFERENT

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YOUTH MARKETEER TOM HANKS

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HOW TO…?

•  Treat them as individuals

•  Diversity will grow

•  Show that you learn step by step

•  Constant feedback loops

•  Inspire them – show the good example

•  Cooperate with parents

4.DO (‘NT) DISTRACT ME

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TWITTER WHORE

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HOW TO…

•  Set clear rules

•  Make them aware of the constant information stream

•  Pay attention to information stress

5. INSIDE = OUTSIDE

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BE GOOD AND IT WILL BE TOLD

BE BAD AND IT WILL BE TOLD EVEN FASTER

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SOME EXAMPLES