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www.ituc-csi.org
Why is communication important for Unions?
Philippe Gousenbourger
Kristin BlomInternational Trade Union Confederation
www.ituc-csi.org
Bad communication
Or
No communication
= bad image
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Selling the Union product
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Internet
From the outside in
– not the inside out
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Classical communication questions
What is a campaign? What is the subject of your campaign/site?
What is it you want to achieve? Who are you targeting?
How are you saying your message? When are you campaigning – timing?
Actions for the campaign? Political lobbying
Media campaigning
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Keep it short !
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Promote your work
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New communications: The traditional way
to reach out to young people
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What is the ITUC using/doing?http://www.youtube.com/ituccsi
http://www.twitter.com/ituchttp://youth.ituc-csi.org
http://feedjit.com/stats/youth.ituc-csi.org/map/?x=73&y=53&w=160&h=94
http://www.flickr.com/ituc
http://www.ituc-csi.org/peace
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ITUC Youth Campaign: More web tools for young people
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Good practice from good unions
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Second Life and IBM employee unions in Italy
http://www.youtube.com/watch?v=dja5rlSGo0s&feature=related
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Zeal/Air New Zealand cabin crew union
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Worksmart by TUC UK
http://www.worksmart.org.uk
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SAK Finland recruitment campaign
SAK Finland recruitment campaign
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Viral video in Sweden
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A union Internet café in Ouagadougou
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FNV Youth websites
www.workpower.nl
www.jobcircle.nl
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Hungarian flash-mob helps Pakistanis workers
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