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WRITING GREAT SOCIAL CONTENT…
Kevin Goddard, AWS Sr. Social Media Manager
with Data!
INTRODUCTION
WHERE DO WE START?
START WITH LISTENING!
A WORD ON “B2B” SOCIAL MEDIA
“B2B”
Social
Media
Relating to
Individuals
READY TO WRITE CONTENT?
No “one-offs”
No repeats
Be unique
Think campaigns
20 CONTENT IDEAS
• Questions
• How to
• How to – timed edition
• Fill-in-the-blank
• Polls
• Behind-the-scenes
• Statistics or data with a twist
• Build a list
• Create a quiz
• Infographics
• Quotes
• Recommendations
• Weekly/month highlights
• Q&A
• Share an story/search
• Videos
• Memes & gifs
• Offer E-books/Whitepapers/Docs
• Tell a story with 4 photos
• Humor
HOW DID MY TWEET DO?
HOW TO MEASURE SUCCESS
Questions?
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