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7/28/2019 World Tourism Forum Lucerne 2013_Green Growth_The Swiss Youth Hostels Case
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Green Growth:
The Swiss Youth Hostels Case
Oliver Kerstholt
CMO Swiss Youth Hostels
WTFLuc
erne2013
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Tradition
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Swiss Youth Hostels
52 hostels
497 employees
6421beds
100000 members
1000000 overnights
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Mission Statement
Swiss Youth Hostels strive
to promote quality-oriented,socially responsible and
environmentally sound tourism
to focus on human relations
to live up to the idea of partnership
on all levels
to achieve appropriate economicresults in order to ensure the ongoingexistence of our organisation
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Our Definition Of Sustainability
Economic Improvement Social Responsability
Resource Consumption Reduction
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Decision Process
Mission
Statement
Quality
Society
Environment
Economy
Actions ResultsAnalysis
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Projects
Mission
Statement
Quality
Society
Environment
Economy
Actions ResultsAnalysis
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Society
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Stakeholders of Social Sustainability
- Employees
(equality, salary, social security benefits, training, )
- Partners
(region, culture, fair trade, social effects, )
- Guests(prices, the disadvantaged, racial discrimination, members, )
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Employees
- Low labour turnover rate
- Good working conditions (work space, overtime, holidays, days off)
- Women in management positions
- Apprenticeships/Traineeships
- Training for employees (company-wide, individually)
- Salary equality
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Employees
- Up-to-date management system (partnership, MbO, goal agreement)
- Up-to-date salary system
- Social security benefits
- Pension fund (old-age provisions foundation)
- Social counselling
- Free overnight accommodation
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Sustainable Relationship with Employees
497 Employees269 Full-time positions9.3% Labour turnover rate67% Overall percentage of women
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Local Partners
- Portion of property/capital regionally held
- Purchase food/beverages regionally
- Regional bill of fare
- Information about regional offers (food, activities)
- Information about regional tradition, culture, environment
- Regional creation of value
- Regional co-operation for lasting development
- Local employees
- Promotion of regional projects
- Distinguished regional architecture
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Local Architecture
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(Inter-)National Partners
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Guests
Disadvantaged
- Affordability for youth, families, schools
- disabled
Public vs. Private Areas
- common rooms more important than bedrooms
Racial Discrimination
- zero-tolerance
Member Organization
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Public vs. Private Areas
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Economy
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Economic Sustainability
minus 1% 924252 Overnight stays
minus 13% 6421 Beds
minus 35% 52 Hostels
Changes compared to 19922011
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Economic Sustainability
plus 243% 7948 CHF Operating Revenue
plus 90%
plus 458%
154373 CHF Productivity per Employee
9.93 Mio. CHF Cash-Flow
Changes compared to 19922011
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Environment
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Measuring = Knowledge
Wasserverbrauch total (m3=1000 Li ter) 1996-2008
-
2'000
4'000
6'000
8'000
10'000
12'000
14'000
16'000
18'000
1
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
-
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Emissions
SJHZrich(UCTE effektiv)
Produktion
(Strom)
36%
Wrme(Gas)
29%
EmissionenGS
2%
Verkehr&Trp.
1%
Reinigung(RHV)
2%
Restauration
25%
Abfall&Wasser
5%
Electricity 36%
Heat 29%
Food & Beverage 25%
Waste/Water 5%
Office 2%
Cleaning 2%
Traffic 1%
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Storage
6.8%
Office
5.1% Laundry
38.3%
Traffic area18.8%
Lounge3.1%
Room
1.8%
Kitchen
26.0%
Who has influence?
80 - 98% operation side
2 - 20% guest side
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MinergieP
Substantially smaller energy consumption in
relation to conventional buildings
All new buildings and renovations in line with the
Minergie standards
ECO building
- Exclusive use of ecologically inoffensive
construction materials
- All new buildings and renovations in line with
ECO building standards
Standards
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Electricity/Water
Energy-saving lamps, showers and motion sensors
in all Youth Hostels
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Efficient Machines
Consistently efficient appliances
Heat pump tumble dryers
-> 50% reduction in energy consumption
-> longer life span of laundry
Top-ten-list of efficient appliances
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Renewable Energy
100% Electricity from Swiss water power
HKN certificates
CO2-neutral heaters
wood pellets: Valbellla
wood chips: Avenches, Locarno, St. Moritz
heat pump: Scuol
Solar energy panels: Interlaken, Zurich, St. Moritz
Solar powered water heating: 13 Youth Hostels
E l i l S i bili
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Ecological Sustainability
125 liters water consumption per overnight stay 4.6 KWh current consumption per overnight stay
L E i i I t
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Low Emissions Innate
Youth Hostel 5* Hotel
C ti
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Compensation
Compensation of CO2-emissions
As of December 1st 2007
CO2 compensation for accommodation
CHF 0.50/night for 5.5 kg CO2 (= 20 - 40 km drive)
As of 1.1. 2013: CHF 0.30/night
In favour of
International projects
Youth Hostel projects
Result: 63.1% of our guests compensated for!
P h i
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Purchasing
Fair Trade Products
As of December 1st 2008 consistent purchase
of FAIR TRADE products:
- coffee (6,375 kilos per year)
- orange juice (112,428 liters per year)
- rice (5,260 kilos per year)
- sugar (2,645 kilos per year)
- tea (145,000 bags per year)
Fresh Regional Products
Bio Food/Beverage
Ecological NON Food Articles
E l i l S t i bilit
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Ecological Sustainability
Target Agreement with Swiss Government:minus 8.5% by the end of 2012 compared to 2000
Result by the end of 2011:minus 37.6%
PR
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PR
2011 Swiss Solar Award
2011 Sustainability Award for KMU of the ZKB
2010 myclimate Award
2010 Award for Marketing + Architecture
2008 Hans E. Moppert Award
2008 Icomos Historical Hotel of the Year (Zurich Hostel))
2007 Milestone for sustainability strategy
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Thank you for your attention!
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