Workshop Social Media DFI 23 09

We don’t see things as they are, we see them as we are...

Marketing Consultant DSM Product Launch

ConsultantFronteer Strategy

Zwerink III

Who am I?

Online World

Everything is changing

The whole world is upside down

The snowball of information is only getting bigger

Just like you....

9

...I am wondering how the way we do business and communicate is changing..

It is a new way of doing business for

any company anywhere!

Why are YOU here? What do you WANT to get out of today?

Laptops and Mobile Phones must be TURNED ON! (sound off please)

Fighting to keep everything the same

Two kinds of people:

Looking for opportunities

Two kinds of people:

Looking for opportunities

‘We want to make the world a DSM community..’

‘Let’s get this guy to blog about our new

product’

‘I heard you can use Twitter for your business, let’s do it...’

‘Let’s get the

crowd to do it for us!’

‘Let’s use the power of the

people!’

‘He, let’s use Social Media!!’

Setup

• Remarkable Content

• Distribution

• Getting it to you

Setup

1. Remarkable Content

Being remarkable...

...is not about great copy..

...is not about fantastic art..

...is not about nifty strategies

...is not about state of the art technologies

...is about being committed to really make a difference in

people’s lives

Being remarkable...

Mission Statement DSM

‘Our purpose is to create brighter

lives for people today and generations to

come. We connect our unique competences in Life Sciences and

Material Sciences to create solutions

that nourish, protect and improve performance’

But being remarkable is also...

...about engaging people with a remarkable story

...knowing that people share remarkable things

...about exceeding expectations

Acts of remarkablenes...

Acts of remarkablenes...

Rory

Acts of remarkablenes...

Phil gains

So, it is time to create a starting point for our own remarkable

content

Using your laptop

Setting up a blogUsing wordpress.com

On your way to remarkableness:

• Pick a theme (visual)

• Build an audience

• Emulate chefs

• Support each other

6 rules of blogging*

• Provide value

• Don’t flood readers with posts

• Take part in the conversation

• Make your blog unique

• Make it easy for readers to connect

• Make content easy to read

* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/

Slideshare

Creating Remarkable slidesConnect with your audience

WHAT THE F**K IS

SOCIAL MEDIA

NOW?

http://brandinfiltration.com/wtf

Tell a story worth sharing

Creating Remarkable slides

Inspire participation

Creating Remarkable slides

Time to build our own Presentation

Explain DSM Fibre Intermediates in 5 slides using simple language and NO bullet points

Use these tools:

VideosImages

DFI Test slides

Why would Fibres Intermediate??

DSM Fibre Intermediates

And why you should work for us!

Because they help improve your life in many ways!

We produce the raw materials to make:

Carpets Textile

Clothes

Thanks to our strong stretching materials, this is still a pretty picture

We are looking for:- Plant operators- Plant managers

- Marketeers- Web specialists

For more info look here

DSM Fibre Intermediates

2. Distribution

• LinkedIn

• Twitter

• FaceBook

• Yammer

Distribution

Social Network

About your interests

Shared with your professional network

Microblogging platform

140 characters

About your interests

Shared publicly with the world

Social Network

International

About your interests

Shared with friends

Internal Twitter

About your interests

Shared with colleagues

For your company

3. Getting it to you

Information overload?=

Filter Failure*

* Martijn Aslander

Survival of the strongest??

Survival of the fittest!!

So, how to become fit online?

On an average day, I manage my:

• Email

• Twitter

• Yammer

• YouTube

• Website

• Facebook

• News

• Blog

• RSS

• Vimeo

• Flickr

• FourSquare

• Slideshare

• Big Files

• LinkedIn

(50-100)

(100+)

(0-10+)

(0-10)

(10-50)

(500+)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10)

(0-10+)

(0-10)

(0-10)

Getting it to you

• RSS• Tweetdeck• Google Alerts

RSS

Really Simple Syndication

Subscribe to all your favorite websites and news

And read them on one page

How?

Google Reader Period

www.google.com/reader

Tweetdeck

• Manage multiple accounts (twitter, facebook, linkedin)

• Search Columns • Following made easy

Tweetdeck

Google Alerts

www.google.com/alerts

Google Alerts

That’s it for nowI hope I was remarkableIf so, use the channels

you learned about today and spread the word

Steven Zwerink@szwerink