Wisdom of the crowd Preventive Autonomous Network Integrated€¦ · Server Capacity 20 year...

11:06Montag, 08. Dezember 2014

TransformationFrom People serving Structures to Networks serving People

Harald LeitenmüllerCTO

Microsoft Österreich

With People

Wisdom of the crowd

Preventive

Autonomous

Transreality

Network

Integrated

Pretime

Cloud Transformation Agenda• Introducing Microsoft’s company strategy

• Cloud Economics: Why we bet the company on this paradigm

• Cloud Economics: What we daily do to be amongthe leaders in this transformation

• Cloud forms (public, private, hybrid, community)

• Cloud products - examples

• Cloud and business model innovation

• Cloud and personal implications (IT department, learning organization, labor market ... )

• Cloud Security – What cloud providers do differently than IT departments, EU cloud memo

• Cloud and multi jurisdictional compliancy(processes, how to, ..)

• Digital transformation of society and digital transformation of economy

• Cloud and EU digital single market

• Implications of the technology transformation tonational economic policy, job market

• Is the cloud a Gartner hype cycle? What is next?

• Procurement, TCO, switching costs, opex/capex, grants

• The competition of the different IT business models

• Cloud providers - competitive landscape

• Consumer cloud services vs. Commercial cloud services

• Cloud and Research & education

• Cloud vs. HPC computing - commonalities and differences

• Cloud and the role of open source SW, Open HW

• Program interoperability und data portability

• Entering the era of data awareness:• The 4 (partly conflicting) roles of governments with regards to

data

• Data as value: extensions of ecosystems

• Cloud, big data und machine learning, data policy languages• Data as a to be protected good

• Data protection – status and possible evolution

• Data classification, risk management, application portfolio

• Snowden and the implications for the digital economy andsociety, as well as national and international politics

90.000+ 190 Länder Diversity Community

HaraldLeitenmüller

The resulting explosion of data and discoveryis changing our world.

HaraldLeitenmüller

Cloud First Mobile First

Flavors of cloud economics

• Economies of scale• Supply chain

• Energy, people, hw, time2order• Demand aggregation

• Randomness, time-of-day, industry variability, uncertain growth pattern

• Multi-tenancy• Fixed dev cost vs. #cust, server util

• Market entry cost• Spot pricing• First mover advantage• Price elasticity (batch vs. real-time)• Big Data, Machine Learning

• Beginning of lifecycle vs. legacy• SMB and consumers will lead change• Enterprise IT follow• Horizontal or vertical cloud• Global demand drives cloud scale• “search” scale• Minimum DC size• Riding the cost curve

Economies of sale

Private Cloud, Public Cloud, Hybrid Cloud

ClassicIT Arch

Public Cloud

ClientServer ?Data

Center

ModernDC

PrivateCloud

PublicCloud

PubCHVS

PubCSectorial

1995 2000 2005 2010 2020

Evolutionary Paradigm

Beginning of Lifecycle

Hybrid Cloud

Private CloudStill CAPEX neededCapacity constraintsLonger DC lifecyclesHigher cost / serverLower UtilizationOften heterogeneous

Public CloudInitial focus HighVolumeScenariosEvolving to cover Sectorial ScenariosComprehensive telemetry (improvement)Lower cost / serverShorter DC lifecyclesNetwork effects & higher utilization

Hybrid CloudIaaS: Move your VMPaaS: + hybrid cloud apps optionSaaS: Co-existence via configuration

Datacenter evolution

Server

Capacity

20 year Technology

30m$ / MW

2.0+ PUE

Colocation

Generation 1

DensityRack

Density & Deployment

Minimized Resource Impact

1.4 – 1.6 PUE

Generation 2

201220091989-2005 2007

Containment

1.2 – 1.5 PUE

Containers, PODs

Scalability & Sustainability

Air & Water Economization

Differentiated SLAs

Generation 3

Modular

1.12 – 1.20 PUE

ITPACs & Colocations

Reduced Carbon

Faster Time-to-Market

Outside Air Cooled

3-5m$ / MW

Generation 4

Hyper Scale

1.07 – 1.19 PUE

Integrated System

Resilient Software

Common Infrastructure

Operational Simplicity

Flexible & Scalable

Generation 5

Future

HaraldLeitenmüllerNew World of Work

Mobile

Result Oriented

Own Authority

Trust

Flexible

Work/Family Life Balance

New World of Work

People

Places

Technology

Trends

Social

Collaborative

Consumption

Sharing

Economy,

Values,

Sustainability

…Demography

Knowledge

Economy

HaraldLeitenmüller

http://rawforbeauty.com/blog/this-is-an-example-of-a-modern-day-family.html

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

Think Exponentially

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

HaraldLeitenmüller

28

Transformationongoing…

Thank You!

Harald Leitenmüllerharaldle@microsoft.com