Where are the Business Opportunities Today? Answer: Outside the USA

Where are the Business Opportunities Today?

Answer: Outside the USA

Madison Area Business ConsultantsMay 10, 2012

Who Are We? White Paper – Background & Joint CollaborationThe NumbersTrendsConditions are Right Initial StepsResources

Presentation

Business developers to emerging companies expanding their businesses internationally.

Business Across Borders™

“International Business is our PASSION!”

Who Are We?

Trade Development – Emerging Exporters─ Organizational Development

─ 1st Steps

International Business Development─ Market Entry or Growth Strategy─ Distributor Network Development, Evaluation and Management─ Direct Sales

International Project Management─ Overseas Operations

─ Business Structure

Services

White PaperGenesis─ Frustration─ Spur to Action─ Marketing Effort

Author – Ken WasylikEditing – Kathy WatsonGraphics and Design – Neil DiffenbaughMarketing Assistance – Laurel CavalluzzoCedar Creek Web Design

ResultsPosted on Many LinkedIn Groups ─ ~10 Direct Responses including from Europe

Sent to over 100 Direct Contacts who Forwarded the White Paper to Countless Others

Estimate 500+ Downloads from the WebsiteDirect Response from the US Commercial ServicePosted on BlogAbout 3 Months of Increased Activity

The Numbers95% of the World’s Consumers Live Outside the US70+% of the World’s Purchasing Power is Outside

the US and Growing Each YearFewer than 1% of US Businesses Export─ 58% Export to only 1 Country

97% of US Exporters are Small/Medium Enterprises─ 2/3 have less than 20 Employees

2008-2009 Financial CrisisMost of the World had Little to No RecessionChina Growth Slowed to 7-8%Brazil had 1 Month of Negative GDPThe Developing World Kept Growing

Companies who Had 30% or More of Their Sales Outside the US Did Much Better and Came Out of the US Recession Stronger and More Profitable.

2012 GDP Forecast - DevelopedUSA – 2.1%Advanced Economies – 1.4%European Union - .3%Germany - .6%France - .5% Italy – (1.9%)Greece – (4.7%)

2012 GDP Forecast - DevelopingChina – 8.2% India – 6.9%Mexico – 3.6%Developing Asia – 7.4%ASEAN 5 – 5.4%Latin America – 3.7%Middle East – 4.2%

Where’s the $?Middle and Upper Classes─ Current Advanced Economies (US and Europe) will

Decrease to 558 Mil. People by 2025─ Asia will Grow to 3.6 Bil. People by 2025─ Est. 1.4 Mil. US$ Millionaires in China─ Est. 2.8 Mil. US$ Millionaires in Asia ex Japan

Focus on the Middle Class Increase in Purchasing PowerDemand for Better Products and ServicesHigher Savings RatesChina Marketing Formula

10% x 10% x 10% = a Big Number

The Newly RichConsumer ProductsDurables, Cars, AppliancesServices – Financial, etc.HealthcareFoodLeisure & Travel Industrialization

Conditions are RightNational Export Initiative─ Goal to Double Exports in 5 Years

Free Trade Agreements─ 17 Existing─ NAFTA─ CAFTA

─ 4 in the Works─ Korea─ Colombia

Conditions are RightHistorically Weak US$US Trade ShowsUS Government SupportState Government Support Internet – Virtual 24/7 – Total ConnectivitySocial Networking/Media

If you Have a Website

You are Global!

Initial StepsStrategy, Goal or Attitude to Seek Opportunities

Outside the US – A Mindset Assess Internal ResourcesDevelop a Plan – Where to Market First?Get Help from Numerous Outside ResourcesStart Small – Learning CurveDo Not Stop Because of the Fear of the Unknown

ResourcesUS Commercial Service

Damian FeltonDirector - MilwaukeeU.S. Commercial ServiceU.S. Department of Commerce1025 N. Broadway, R-01Milwaukee, Wisconsin 53202Damian.Felton@trade.gov ph:  414-297-3457, fx:  414-297-3470 www.export.gov/wisconsin * www.trade.gov

ResourcesWisconsin Economic Development Corporation

Lora KlenkeVP - International Business Development201 W. Washington AveMadison, WI 53703608-266-0393lora.klenke@wedc.orgwww.wedc.org

ResourcesMadison International Trade Association

www.mitatrade.org

Next Event – May 11th – Trade Directors BreakfastMilwaukee World Trade Association

www.mwta.comStateline World Trade Association

www.slwta.org

Business Across Borders™

E.M. WASYLIK ASSOCIATES LLPKen Wasylik

ken.wasylik@emwasylik.comwww.emwasylik.com

608-850-6543