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Path Intelligence Data From O’Reilly’s Where 2.0 2008
Some Explanation
• Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones)
• Those signals can be geolocated.• GSM phones make up ~40% of the phones in
the US• The data was collected on the first day of the
conference with 1/3 of total attendees• All of the data collected was anonymous
AT&T network only
The majority of delegates left at the conclusion of
Ignite Where & LanchPad
Data recording began at 2pm
Data collected on Monday from 2pm to 11:30pm (AT&T network )
After 2pm on Monday afternoon the average length
of stay was 149 minutes
AT&T network only
Where 2.0 delegate ‘heat map’Monday 2 – 4pm
Where 2.0 delegate ‘heat map’Monday 4 – 6pm
Where 2.0 delegate ‘heat map’Monday 6 – 8pm
Where 2.0 delegate ‘heat map’Monday 8 – 10pm
Identified path for a single phone on Monday afternoon
Size of bubble indicates length of stay
Popularity of speaker slots (Tuesday morning)
AT&T network only
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